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Peter Dundas plans to have fun with new namesake label

Peter Dundas plans to have fun with new namesake label

Peter Dundas is looking forward to having the freedom to experiment under his new brand.

The Norwegian designer parted ways with Roberto Cavalli last October (16) after a 19-month stint working as creative director for the Italian fashion house.

At the Grammy Awards on Sunday night (12Feb17), Dundas confirmed his plans for a namesake label by revealing he was the designer behind Beyonce’s glamorous custom outfits, and shares that head-turning red carpet attire will be a major focus going forward.

"Today you can think a little bit out of the box on when you present something and where you present it as well," he told Business of Fashion. "I like the idea of being able to have that freedom."

For the Grammys, Beyonce took to the stage in a sequin gold gown and halo-like headdress to perform, as well as a sparkling red dress with a plunging neckline. All of the looks accentuated her growing baby bump, with the superstar confirming earlier this month (Feb17) that she and her husband, Jay Z, are expecting twins.

"When you're working with an expectant mother, you need to have an open mind about what's going to work, what's going to look great," explained Dundas of the extravagant looks he created for Beyonce. "Even in the last two weeks, she's continued evolving."

Dundas had previously created the marigold off-the-shoulder dress Beyonce wears in the Lemonade video and created costumes for two of her tours, The Mrs. Carter Show and Formation.

And the fashion star shares that the collaboration came about as a "happy coincidence" as he had encountered Beyonce's stylist Marni Senofonte at an event in December.

Dundas is yet to decide when his first collection will launch or where, as he and partner Evangelo Bousis currently split their time between London and New York.

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