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Natacha Ramsay-Levi will stay true to Chloe's heritage

Natacha Ramsay-Levi will stay true to Chloe's heritage

Natacha Ramsay-Levi is determined to remain respectful of Chloe's heritage.

The designer was appointed as creative director of the French luxury fashion house in March (17), succeeding Clare Waight Keller.

Ramsay-Levi built up a reputation for edgy and futuristic designs during her stints under Nicolas Ghesquiere at Balenciaga and Louis Vuitton, but insists that her work for Chloe will honour the label's feminine and romantic aesthetic.

"When I think about Chloe, I think about very delicate blouses, something that is pretty sophisticated," she told "I am not doing Natacha's brand, I am doing Chloe's brand. The bags have to stay Chloe, the clothes have to stay Chloe."

Ramsay-Levi added that store boutiques will stay the same under her control, but she is planning to hold her spring/summer 2018 runway show in a new location.

Since joining the label, the Paris-born fashion star has been immersed in meetings and researching Chloe's archives, and has settled on her key themes for the upcoming collections.

"It's a house that is about joy, it's about naturalness, easiness, it's about femininity. It's something between maybe the street, the urban style, that has something very easy, and also the sophistication," she explained.

Meanwhile, Chloe's president Geoffroy de La Bourdonnaye has praised Ramsay-Levi and her commitment to the label. The executive explained that the designer has an intrinsic understanding of the "Chloe girl" and will inject a "cool" feel into her clothes.

"Chloe is always about freedom. It is very democratic, it does not impose. It is always of the moment, and Natacha understands that," he added.

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