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Christopher Bailey expands his Burberry team with key appointments

Christopher Bailey expands his Burberry team with key appointments

Christopher Bailey has appointed two new key roles as part of Burberry's creative team.

The fashion designer has been chief creative and chief executive officer at the British brand since 2014 and in a bid to strengthen the company, Bailey has signed two new senior team members.

Sabrina Bonesi is set to become design director of leather goods and shoes, a newly created role which will see her look over men’s and women’s bags, accessories and footwear. Previously working at the likes of Dior, Prada and Marni, Bonesi begins her job on Monday (20Mar17), according to WWD.

Another newly created position is senior vice president, which has been given to Net-a-Porter co-founder Claudia Plant. Like Bonesi, she will report directly to Bailey and her role involves looking after online and offline channels to help establish a bond between brand and customers.

There is a further big change afoot for Burberry as in July (17) Bailey will bow down from his role as CEO and change his title to president, but he will remain chief creative officer. The company’s executive chairman of the Middle East and Asia-Pacific, Marco Gobbetti, will take over after joining Burberry in January (17). He has worked for big fashion houses including Celine, Bottega Veneta and Givenchy, and his next stint was announced last summer (16).

Previously speaking to Business of Fashion about the shake-up, which also saw a replacement for chief operating and financial officer in the form of Julie Brown, Bailey explained his reasoning.

“I think the role of any leader is to take themselves out of the situation and to say what is right for the company going forward,” he said. “And that is what I have always done, throughout my career, not just at Burberry, and to know (and) to identify what my skills are, where I add the most value and where my strengths are not and where we need to add those strengths.”

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