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Brioni names Fabrizio Malverdi as CEO

Brioni names Fabrizio Malverdi as CEO

Fabrizio Malverdi has been announced as Brioni’s new chief executive officer (CEO).

He will be taking over on 18 April (17), succeeding Gianluca Flore in the role, who exited in February (17). Malverdi has been charged with accelerating Brioni’s international expansion, and will report directly to Kering’s group managing director Jean-Francois Palus.

Malverdi’s appointment at the luxury Italian label comes after stints at Dior Homme and Givenchy, where he worked as the managing director and CEO respectively. He’s most recently worked for Agent Provocateur, and has also held roles at Vivienne Westwood, Maison Margiela and Calvin Klein Collection under Staff International.

Brioni has had an unsettled time as of late and it’s hoped Malverdi will bring stability back to the brand. The label has gone through two creative directors in the space of a year, with Justin O’Shea leaving the role after only six months under Flore. He took over from Brendan Mullane, who’d been at the brand for nearly four years. A new designer has yet to be hired to fill the creative director role.

Under O’Shea, a women’s retail executive who had no design experience, the brand started to veer in a new direction, with O’Shea hiring heavy metal band Metallica to front a campaign.

Brioni’s latest campaign star is Samuel L. Jackson, who poses in a number of suits and takes the brand back to the classic tailoring it’s known for.

Cover Media