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Insta hit Roy Keane launches his first social media account and instantly becomes an 'influencer'

Keano makes an unlikely debut on social media with a first image featuring a selfie with a dog


Roy Keane

Roy Keane

Roy Keane

Roy Keane has often hit out at the social media generation, but now he had joined their number after kick-starting an Instagram account.

The notoriously combustible former Ireland and Manchester United captain has famously hit out against footballers who use their social media accounts to post selfies from their dressing room after relatively meaningless victories.

He has also insisted that dressing room secrets should not be revealed on social media platforms, but now the anti-selfie agitator has given in to the mysteries of the social media world.... and he has instantly become an influencer!

The theory goes that anyone with a social media account boasting more than 50,000 followers is classed as an 'influencer', but Keane passed that modest total in double quick time after his Instagram account was launched on Friday.

In fact, Keane has comfortable attracted a following of over half a million followers by midnight on his first day as a social media star, even though he had only posted one image on his new account.

Accounts that attract such a huge following can be highly lucrative as a single message can be worth thousands of euros to advertisers, but it seems hard to believe Keano will be flogging swimwear or gym equipment on Instagram any time soon, even though he would all like to see it.

At least he now has a social media account of his own to strike back at his fellow Sky Sports pundit Micah Richards, who has regularly used his own social media account to poke fun at Keane in recent months.

sundayworld.com asked Richards about his unlikely bromance with Keane earlier this month and his response suggested Keane's tough guy image evaporates when the cameras are turned off.

"I can't compete with Roy Keane in terms of medals, so I try and have a different approach when we are working together," said Richards, who was one of the first to congratulate Keane on his Instagram debut.

"There is this perception about him, but let me tell, you, he is a great laugh to be around.

"I've seen people go on there who have tried to fight fire with fire with him. You're not going to win that battle. So I try to soften him up around the edges and have a bit of fun with him off air so that when we go on air, it comes out on air as well.

"Honestly, I love working with him but it's hard for us now because every time you go on air people expect there to be fireworks. It's not going to be like that.

"He probably wants to be a manager again further down the line and I don't want to be the pundit that's always laughing and joking. We are just trying to get the balance right, but working with him is absolutely amazing.

"He is a hard man, but more importantly, he is an actual a genuine bloke and he has been a joy to work with on Sky."

Now we wait to see whether Keane embraces the social media culture, with his rapidly expanding follower base highlighting the eagerness to see what he does next.

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Online Editors