times change Rio Ferdinand with words of warning for Roy Keane as he eyes up management return
Former Ireland captain Keane is in talks with Sunderland over a return to the club where he started his management career.
Roy Keane is eyeing up a return to management with Sunderland, but his former Manchester United team-mate Rio Ferdinand suggests his mindset needs to change if he is to succeed.
Former Ireland captain Keane is in talks with Sunderland over a return to the club where he started his management career, yet Ferdinand believes his refusal to change his confrontational approach may backfire on him once again.
Keane has had numerous fall-outs with players throughout his management career and Ferdinand suggested on his Vibe with Five YouTube channel that a similar issue may trip him up again.
"The big thing for Roy is that he was in the changing room with him and got to know him to some extent, which is sometimes the way he gets closer to the situation," said Ferdinand.
"I didn't have a seatbelt, I didn't have any precautions. There was no such thing as" soften a little and let me approach you this way. Everything could be really hard, direct, cold, and sometimes personal in certain things.
"Today's soccer players aren't going to accept it. They don't accept it or react the way they need it on the football pitch.
"Players are wired very differently and are groomed and raised in very different ways. They probably don't have the same ability to handle things that are so powerful and direct.
"It may sometimes have that vicious undertone against it, and that's what you want to think of, when he was in the media, if he's going there and really going to meet that. He may feel he has a manager in time to reflect that he may change his approach slightly. "
Ferdinand went on to back Keane to get the Sunderland job, as he would be box office entertainment back on the touchline.
"I just want to see him in it. I want to see him there and try again," added Ferdinand.
"I love to see him, he puts his tongue on his cheeks very much, he is now playing a role in the studio, that's a good thing.
"But I want to see how the character reacts again in and around the training ground, and at press conferences before and after the match.
"I think he always wanted to go back to coaching and management. This was a bit of a hobby for him until the opportunity came.
"I really want him to do that (become Sunderland manager) And he was fine there. He won the championship in 2006/07. He is a person with charisma and profile, to prove that he has the ability now."
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