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influencer Revealed: The staggering amount Roy Keane could earn from each Instagram post

Roy Keane hut the one million follower mark on Instagram in double-quick time


Roy Keane's first Instagram post was a selfie with his dog.

Roy Keane's first Instagram post was a selfie with his dog.

Roy Keane's first Instagram post was a selfie with his dog.

He is one of the most unlikely social media influencers, yet Roy Keane and his advisers have hit the jackpot with his Instagram account.

Keane has often hit out at footballers for using social media platforms to promote their sidelines businesses, while he has also been critical of players posing for selfies in dressing rooms after what he described as "meaningless" wins.

Yet following his unexpected arrival on Instagram earlier this month, Keane has become an instant success story as he reached the milestone mark of attracting one million followers in double quick time.

It's safe to assume Keane is uninterested in his social media fan base, but his audience will be of interest to those advising him and potential sponsors.

Keane's first three Instagram posts have generated huge interaction with his audience, with his first post depicting him with a dog registering over 71 thousand likes.

His subsequent posts have also attracted big interest and that will have perked the attention of potential sponsors who are looking to attach themselves to social media influencers with an active audience base.

While some on social media have manufactured an audience that may not be fully engaged with their efforts to become an influencer.

Yet a major personality like former Manchester United and Ireland captain Keane who also boasts a massive audience on Instagram becomes a highly lucrative commodity, with influencers boasting an Instagram audience in excess of one million charging tens of thousands of euros for sponsorship agreements.

Industry experts suggest Keane could claim as much as €50,000 for one message endorsing a product, while a sustained social media campaign could be worth ten times that amount.

Influencer agencies would relish the chance to work with Keane and while the notoriously prickly Cork legend may be reluctant to indulge in such agreements, the possibilities could be endless.

Keane's former Manchester United team-mate Gary Neville recently announced a tie-in with sportswear company Castore that sees him wearing their clothing on his social media platforms.

Other ex-footballers have also cashed in on their social media success with deals promoting food and clothing brands, with ex-England captain and Match of the Day host Gary Lineker among those to have benefitted from his huge social media following.

All these ex-players are lagging behind the ultimate social media influencer, with Juventus superstar Cristiano Ronaldo continuing to set records on and off the pitch after reaching 500 million followers on social media earlier this month.

The former Manchester United forward became the first celebrity to hit the historic half a billion figure across Facebook, Twitter and Instagram, with the latter of those accounts followed by more than 263 million people around the world.

Research suggests Ronaldo earned €48 million from his Instagram account in 2020, with each sponsored post worth over €1 million to the Portuguese great.

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Online Editors