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hold your fire Former Newcastle winger offers rare words of support for the club's owner Mike Ashley

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Newcastle United owner Mike Ashley, shortly after first buying the club (Owen Humphreys/PA)

Newcastle United owner Mike Ashley, shortly after first buying the club (Owen Humphreys/PA)

Newcastle United owner Mike Ashley, shortly after first buying the club (Owen Humphreys/PA)

Chris Waddle has urged Newcastle fans to abandon their long-running campaign of negativity against chairman Mike Ashley and manager Steve Bruce ahead of the new season.

Speaking to sundayworld.com at a VO5 event, the former Newcastle and England winger offered up some rare words of support for much-maligned chairman Ashley, who has tried and failed to sell the club to a Saudi Arabian consortium in recent months.

Now Ashley and his manager Bruce are heading into the season with uncertainty hovering over the club, with Waddle suggesting the time has come to stop the protests and get back to supporting the club.

"Newcastle are always in the news for non-football reasons. Not the way they play, the team, it's all about the takeover," Waddle told us.

"There is obviously a big gap between Newcastle supporters and Mike Ashley, with Steve Bruce put in the middle. His loyalty is to the club and the chairman who employed him and rightly so.

"Now the fans have turned on Steve Bruce. It's not a pretty sight. I look at it and say this is what you've got. Support the team support the manager, support the club.

"We know Newcastle fans are fanatical, but the season hasn't even kicked-off yet and in the friendlies, the fans are shouting stick at Steve Bruce."

The Premier League have blocked attempts by a Saudi consortium to take control of Newcastle, with further appeals on the issue set to heard at the start of 2022.

Yet Waddle suggests Newcastle fans may not get everything they wish for if owners with deep financial pockets come to the club.

"You can wish for whatever you want from Saudi Arabians with big money, but wish again. You can say they have this money and that money, but they could come and say it's not easy to compete with Manchester City, Chelsea and Manchester United, but it's not easy.

"We are talking a hell of a lot of money, by the way. You are talking about spending £500-£600million to get there and it will take a while to catch up.

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Ex Newcastle player and media pundit Chris Waddle looks on from the commentary box.  (Photo by Stu Forster/Getty Images)

Ex Newcastle player and media pundit Chris Waddle looks on from the commentary box. (Photo by Stu Forster/Getty Images)

Ex Newcastle player and media pundit Chris Waddle looks on from the commentary box. (Photo by Stu Forster/Getty Images)

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"We have see many clubs taking over down the years and it's ended up worse. If there was an open cheque book, things could happen. If the cheque book comes out and it has an extra zero on the end, you will get players, but the club might not get in the Champions League and all of a sudden they will need to sell two of three players.

"People think, sell the club to the Saudi Arabians and we will win the league, but it doesn't happen like that."

VO5 has announced it is the first ever ‘mane sponsor’ of a football team, as they signed up English non-league club Stocksbridge Steels F.C. for their ‘if you got hair, care’ campaign.

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