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big server Meet the Irish influencer who has more than 400,000 tennis fanatics following his tennis feed

Dubliner Fabio Molle reveals how he served up Insta page that’s helping out tennis players

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Fabio Molle with world number one Novak Djokovic

Fabio Molle with world number one Novak Djokovic

Fabio Molle with world number one Novak Djokovic

He is the Irish social media influencer who has become a huge hit on Instagram, yet Fabio Molle admits his name will not be known by too many of his 400,000 followers.

Dublin-born Molle has previously appeared on the pages of the Sunday World magazine following to the runaway success of his Funky Christmas Jumper brand.

Yet tennis has always been his passion and now he has turned it into a business, with his Functional Tennis Instagram page becoming one of the most powerful platforms in the sport, world No.1 Novak Djokovic among his army of Insta followers.

Functional Tennis showcases tennis players of all standards and ages practicing and performing and while this may not seem like a recipe for Instagram influencer status, Fabio told the Sunday World that his account took off in an unexpected fashion.

“I really didn’t see this coming when I started posting a few videos on Instagram of people hitting tennis balls in practice and suddenly, they started to get real traction,” he told us.

“I don’t know how they got so much traction. I haven’t advertised or promoted the account and it just kept growing and it was just a case of right time, right place.

“We started Funtional Tennis back in 2016 and five years later, we have more than 400,000 followers and have a real presence in a sport I have always loved.”

Djokovic appeared in a video with Fabio as he presented the reigning Wimbledon champion with one of his tennis journals, allowing players to chart their matches and chronicle their tennis journey.

Functional Tennis is a runaway success, but making money out of such a vast social media following has proved to be more challenging, despite Fabio’s experience running online businesses.

“My other experience was in e-commerce with the Funky Christmas Jumper business and I wanted to use that experience to make Functional Tennis work.

“I needed to do more to make this into a business and about three years ago, we started an online store and started selling the tennis journal that helps players record information from their matches and try to improve.

“Then we posted a video of a player hitting a ball with a big wooden spoon that helps players find the sweet spot when they are practicing and it has proved to be a big seller for us.

“Another big seller for us has been the tennis pointer. Iga Swiatek’s coach bought a tennis pointer from me just before she won the French Open in 2019 and Andy Murray has also had a go with it as well.

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“What the Instagram account has done is open so many doors for me in the sport and our podcast has benefited from that as we have some great names joining us on there.

“The account has also been great for coaching talent to promote their work and for young players and I know some junior players have been spotted by agents on Functional Tennis account and signed up, which is a wonderful sideshow of this.”

Check out what Functional Tennis has to offer HERE

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