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FLOP IDOL Virgin Media's The Big Deal has lost half of its viewers in just four episodes

The numbers forced channel bosses to think on their toes, so they moved the series to Sunday evening at 7pm

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Vogue Williams on the Big Deal

Vogue Williams on the Big Deal

 Home of the Year

Home of the Year

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Vogue Williams on the Big Deal

Virgin Media’s brand new talent show is proving to be not such a big deal with Irish audiences losing half of its viewers in just four episodes.

Despite pulling in names like Boy George, Jedward, Lyra, Aston Merrygold and Lyra with a rumoured budget of €3million, The Big Deal fronted by Vogue Williams is fast becoming one of Irish telly’s biggest flops in years.

Last week sundayworld.com exclusively revealed how the show’s viewer numbers dropped to 94,000 in week 3, despite a huge amount of publicity before the series launched.

The numbers forced channel bosses to think on their toes, so they moved the series to Sunday evening at 7pm. But the move backfired last night when only 89,100 tuned into the show. That comes 22 days after it peaked with 177,900 at the season launch on September 4.

The competitive talent and game show sees a host of aspiring stars each week hoping their talent is impressive enough to bag the top prize of €50,000 and woo the judging line up.

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 Home of the Year

Home of the Year

Home of the Year

The Sunday World understands that the series is funded in large part by Fox in the US who hoped its success here in Ireland would act as the perfect trial for the much bigger and more lucrative American market.

But now the future of the format is completely up in the air.

Meanwhile, RTE aired Ireland’s Historic Gardens at 7pm on Sunday night and pulled in 220,000 while a repeat of last year’s Home of the Year at 7.30pm pulled in 179,000.

Next week’s episode of The Big Deal is the semi final of the show before it ends the following week on Sunday October 10.

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