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deer-jerker Viewers react to SuperValu’s heartbreaking new Christmas ad

The ad tells the story of a young girl nursing an injured reindeer back to health


Viewers have reacted to SuperValu’s new heartbreaking Christmas ad. 

The festive television advertisement tells the story of a little girl named Aoife, who helps a lost reindeer after it showed up in her garden with an injured leg.

The young girl, played by nine-year-old Penny, nurses the reindeer back to health, feeding him carrots and helping him to walk again.

Just as Christmas approaches, Aoife fears he won’t make it back to Santa on time to help him deliver presents all over the world. With her parents not so sure he’s even one of Santa’s reindeers, the children in her neighbourhood come together with Christmas spirit to encourage the reindeer to return to the north pole.

Taking to Twitter, people across the country have reacted to the 'beautiful' advertisement.

“The SuperValu Christmas ad I am not able sobbing,” wrote one person.

“Beautiful Christmas ad from SuperValu,” added another.

“I've that burny feeling in my throat, the one you get when you do your best to keep the tears in. Beautiful ad! This years winner I think.”

With another adding: “Had just stopped crying having seen this then it comes on the tv. Sobbing again.”

“Oh ‘deer’ my eyes are ‘reining’..!!!!!! Beautiful ad,” added another person.

Deermuid the Reindeer who appeared in the ad lives in Co Wicklow with his handler Eddie Drew.

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“Deermuid is nine years old and absolutely loves people. He was sadly abandoned by his mother as a fawn, but this meant he was bottle-fed and grew up on a farm, making him extremely sociable and comfortable with humans,” Eddie explained.

The deer enjoys eating carrots and “Sean’s Brown Bread which is his absolute favourite!”

Speaking about her role in the ad, Penny said she loved working with Deermuid.

“Filming the ad was the best week ever! Even though the weather was terrible I still had the most fun with Deermuid.”

“Deermuid and I had two playdates before the shoot so we were good friends from the beginning,” she revealed.

Penny landed the role just a week after auditioning: “It was all very quick and I was so surprised. My drama teacher asked if she could put me forward for an audition and just a week later, I got the call to tell me I’d got it!”

Director by Ben Liam Jones said that the ad was inspired by ET, which was directed by the legendary Steven Spielberg.

"It is a dream of mine to make an Xmas movie one day and I suspect this is the closest I’ll ever get,” he said.

“Ripped off all my favourite Spielberg moments off and I don’t care who knows it. Thanks to an amazing team who turned this around in such a short amount of time. And the amazing trust from everyone involved."

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