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Flix sake Netflix raises subscription prices with premium 4K plan hit hardest
The world’s most popular streaming company is increasing its prices on its standard and premium plans by over 15pc. For the first time, a Netflix subscription will cost more than €20.
Netflix has announced major price rises, effective immediately.
The biggest hike is being applied to its ‘premium’ 4K plan, which goes from €17.99 to €20.99 per month.
The basic plan rises from €7.99 to €8.99 per month, while the ‘standard’ plan goes from €12.99 to €14.99 per month.
The raised prices apply immediately to new customers, while existing customers will be given 30 days’ notice.
It is not yet clear how the price rise will be implemented by billing partners such as Sky.
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Netflix last raised prices here in March 2021. The company says that its basic plan has not seen a price increase in eight years.
The move comes after Disney Plus announced that it would soon introduce ads to a new basic streaming plan.
A spokesperson for Netflix said that the company has significant productions underway in Ireland.
”Our updated prices reflect the investment we have made in our service and catalogue, and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry,” said the Netflix spokesperson.
“We offer a range of plans so members can choose a price that works best for them.”
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