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Urban Bible bashing Suzanne Jackson's company withdraws palette from sale after being accused of snubbing makeup artist Keilidh Cashell

On Sunday, SOSUbySJ announced that they were re-releasing the Urban Bible palette but Keilidh’s name was removed from its packaging.


Suzanne Jackson, the woman behind the fashion and lifestyle blog, SoSueMe. Photo: Cathal Burke

Suzanne Jackson, the woman behind the fashion and lifestyle blog, SoSueMe. Photo: Cathal Burke

Suzanne Jackson, the woman behind the fashion and lifestyle blog, SoSueMe. Photo: Cathal Burke

Entrepeneur Suzanne Jackson (SoSueMe) has withdrawn a makeup palette from sale after being accused of snubbing makeup artist Keilidh Cashell by erasing her name from products the duo created together. 

Suzanne, who is the founder of beauty brand SOSUbySJ, collaborated with the Monaghan makeup mogul in 2019 to release the SOSU x Keilidh Urban Bible eyeshadow palette.

Keilidh (24), Ireland’s most popular beauty influencer, was heavily involved in the creation of the collection and had control over design choices and the names of the eyeshadows themselves, one of which was called ‘1996’ after her birth year.

At the time of the release, Keilidh said: “I am beyond excited to have finally created my perfect eyeshadow palette!

“I continuously struggle to find that one palette that I can take anywhere which contains all of my favourite eyeshadow shades. I love how all 16 shades in Urban Bible represent my two make up personas, Grunge vs Insta Fun.”

The palette was intended as a limited release product and was later discontinued.

On Sunday, SOSUbySJ announced that they were re-releasing the Urban Bible palette but Keilidh’s name was removed from its packaging.

The brand reportedly did not inform Keilidh of the decision to re-release the product and instead announced the news on Instagram.

Keilidh, who has amassed a large online following, took to Instagram to share her thoughts on the matter to her 500,000 followers.

The makeup expert said that she was “disappointed” and “shocked” by the decision.

She said: “SOSUbySJ have released the Urban Bible palette again. I don’t know anything about this but just from looking at it, it seems to be the same palette. The only difference is that my name has been taken off it.

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“I’m just shocked. I did not know anything about this. No one reached out to me.

“SOSUbySJ is a brand that I loved. I was so excited to work with them. This was my first big collection, so I put everything into this. The shadows, the consistency, the design, even the names are personal to me,” she continued.

“I think that’s why I’m upset about it. If I had just stuck my name on it then whatever, but literally everything about it is me and just to have my name taken off it is sh*tty.

“I’ve always supported Suzanne, I’ve always had so much respect for her and everything she’s done in the industry. As a woman in business, I’ve always had so much respect for her and looked up to her.

“It’s just discrediting all my hard work. Not giving me a heads up and literally just taking my name off it is such a kick in the teeth.”

Keilidh now has her own makeup brand, Kash Beauty, which was launched in September 2020.

Fans also flocked to the comments section of SOSUbySJ's post to show their support for Keilidh and express their disappointment.

One user wrote: “‘You asked... we listen,’ Well listen now... Give Keilidh the respect she deserves.”

Another remarked that the brand’s decision to snub Keilidh was “terrible.”

They commented: “Where’s Keilidh’s name? So disappointed in the brand. This is literally the palette that Keilidh put her heart and soul into and gave the brand such a huge audience from it! Terrible.”

SOSUbySJ responded with a statement confirming they apologised to Keilidh for not informing her of the re-release and revealed the palette has been withdrawn from sale.

A spokesperson said: "This product was previously created alongside the talented Keilidh Cashell. Keilidh & the SOSUbySJ team worked very closely together to create the collection that initially launched in November 2018. Keilidh’s contract was then complete in November 2019. At that time, there was an option to extend the contract but it was mutually agreed upon, not to.

"Since then, we have had demand from our customers who wanted to buy the palette again. We are a customer centric brand; since day one, our customers have always been at the heart of everything we do. It was for this reason we decided to bring it back.

"We would like to address that we in no way intended to discredit Keilidh and the creativity that she contributed to this palette. We are very proud of the product we created together and it was in every sense of the word, a true collaboration. To us, it did not make sense to re-package or rename the product.

"We truly believed that keeping the palette in its original form was a testament to Keilidh and the demand she had created for this product. Of course, as we were outside of contract however, we could not print her name on the product. Saying this, what we would like to apologise for, is not communicating to Keilidh our intentions to bring the palette back to the market. This was a missed step on our behalf and for that, we apologise.

"With any product collaboration, the brand owns the intellectual rights to the products – just as we do with Urban Bible and are therefore legally, are allowed to produce it. However, as we respect Keilidh’s feelings on the situation, we have decided to remove the product from sale with immediate effect. This is not a decision we take lightly as of course there are financial investments involved, but as well as our words of apology we want to show action.

"We will learn from this because we care about the people who collaborate with us and are associated with our brand. We would like to reiterate that there was no intention here to hurt or upset anyone."

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