Bonnie Ryan, Niamh Cullen and James Kavanagh – who collectively boast 350,000 Instagram followers - teamed up to play top pop-dance trio, Ro, Bee and Teddy C, in the video. It was shot in the band’s home town of Tullamore, Co Offaly.
“We were looking to do something different for the video to make some noise for our new song,” Bee tells sundayworld.com in an exclusive interview.
“Usually when we release a song we have gigs to promote the song. In the current situation there are no gigs, so we said we’d try and think outside the box for this release.
“And then the idea came up to have three personalities play us in a music video. That would be a different way of getting the song out there.
“We’ve had a connection with Niamh, Bonnie and James from meeting them at gigs and events down through the years. We get on great with them. We have similar energy. They’re full of life and we’re full of life. It was great fun working on the video.
“Bonnie is an absolute hero and her dance moves in the video are second to none.”
The influencers are playing the part of Chasing Abbey, while Ro, Bee and Ted feature as a shopkeeper, a pizza delivery guy and a struggling TV presenter.
Along the way, Chasing Abbey have annoyed the three characters who then team up to find them and get revenge. However, the video culminates with all six joining forces to perform the viral TikTok dance for the track that the Chasing Abbey boys came up with.
All three influencers say they had the time of their lives working with Chasing Abbey on the video.
"The Chasing Abbey boys made the shoot an absolute dream,” Niamh Cullen says. “I always wanted to be in a music video and this is my first one, so I'm so excited and absolutely love the boys and the track."
James Kavanagh said: "The video was gas craic, I basically had to pretend to be Ro all day and dance around a Ferrari, of course, I wasn't saying no to that!"
Bonnie Ryan added:"I think it was extra special because there was no production company involved, it was just the guys and that made it much more laid back and a lot more fun."
The concept for the video, which was filmed by Usman Akhtar, was developed by Big & Bright and Chasing Abbey, with the narrative entirely created by the band.
"It was a really special and important step in our careers taking on this video ourselves," says Teddy C. "It was always something we knew we would eventually end up doing, but we had to gain the experience and knowledge first.
“In terms of the video itself, we are really pleased with it. We captured the vibe we were going for and that's the most important thing, creatively speaking. It will be the first of many" 'Lately' has garnered near-unprecedented success since its release a little over a month ago.
Debuting at No.1 in the Irish Homegrown Charts (where it's still holding on at No.2) and at No.26 in the Official Irish Charts, 'Lately' has gone on to amass almost 500k streams, and reached No.23 on the Spotify Viral Chart thanks to features on popular editorial playlists such as New Music Friday UK, Dance Rising, New Dance Revolution, Friday Cratediggers & Hands In The Éire.
It's TikTok, however, where the song has been most successful, entering its New Music chart at No.7 and its Dance Music chart at No.6, thanks in no small part to viral videos from influencers such as Tadhg Fleming (2.2m followers) and magician Joel (5.5m followers).
To date, the song has been used over 7,500 times on the platform. There has been a huge support for 'Lately' from Irish radio too, with the song amassing over six million impacts.
It reached No.2 on the Irish Radio Breakers Chart and No.7 in the All Irish Radio chart, while it recently hit the top of the Irish Shazam charts. Perhaps most impressively, was when 'Lately' was played on J Wave 81FM, one of Japan's biggest radio stations.
It's clear that Chasing Abbey are going global!
READ the full interview with Chasing Abbey in this week’s Sunday World.