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Join the Green scene

Green Ambassador Roz Purcell on sustainability and how we can make a difference, writes Denise Smith


Roz is hoping to drum up some positive recycling habits.

Roz is hoping to drum up some positive recycling habits.

Roz is hoping to drum up some positive recycling habits.

As a Repak Team Green Ambassador, it makes sense that lifestyle influencer Roz Purcell is a little obsessed with bins — and recycling — to be more specific.

Currently, Ireland is exceeding the EU plastic recycling target of 22.5pc, but in order to achieve the EU’s targets of 50pc by 2025 and 55pc by 2030, a concentrated effort will have to be made by all stakeholders. An effort that Roz is determined to speak up about.

“I have always been into recycling nobody is allowed to put anything into the bin in our house, we have all our bins labelled. Instead, we sort through the pile ourselves, we understand the importance of not contaminating anything

“Even when I go to visit Repak they say, ‘stop looking at the bins Roz.’

“I actively try to teach people how to recycle in day-to-day life because I do think it something we can make habitual.

“One of the biggest things with Repak now is that all soft plastics can be recycled in your household bin — whereas before it was only hard plastics. That’s where we can make such a huge impact.

“Just remember to make sure they are clean, and dry and that there is no food on them. Make sure they are loosely packed too, if they aren’t separated it will make them harder to sort through.”

“Obviously, in other countries you could put soft plastics into the bin so it’s great that Ireland finally can, and that’s down to huge investments and new technology. It allows us to, hopefully, recycle more and meet new targets,” adds the proud ambassador of Repak’s Team Green.

The model and author has also quit fast fashion in her quest towards sustainability.

“I used to feel like I needed a new outfit for every Instagram post. But with age, I realise I have a lot more to offer than a new outfit.

“Now I buy 90pc second hand, but if I do buy something new I ask myself the question — ‘am I going to wear this to death?’ — and that’s a question everyone should ask themselves when they are buying clothes.”

Check out repak.ie/teamgreen

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