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Goop guru Gwyneth Paltrow on turning 50 and why she is doing a sex-advice show on Netflix

'Our sexuality is such an important part of who we are,' the Hollywood A-Lister tells the Sunday World.


Gwyneth Paltrow founded her own lifestyle brand in 2008.

Gwyneth Paltrow founded her own lifestyle brand in 2008.

Gwyneth Paltrow founded her own lifestyle brand in 2008.

Gwyneth Paltrow has had plenty of unexpected roles throughout her glittering three decade career.

There was Bond girl parody Dixie Normous in Austin Powers in Goldmember, cheating wife Emily in A Perfect Murder and even President of the United States in small screen drama The Politician.

But it’s her most recent manifestation, as a real-life sex guru, that’s proven the biggest plot twist of all for the Oscar winner.

New to Netflix, Sex, Love and Goop is the actor-turned-lifestyle-queen’s latest bid to throw back the bedsheets, by turning the taboo into coffee table conversation.

And just like her infamous ‘This Smells Like My Vagina’ €65 candle, which sold out when it launched on her website Goop last year, it’s all about relighting the fire.

“I actually think it’s great when people are a little bit surprised or even shocked,” Gwyneth tells Magazine+ of hooking up with the streaming service for the series.


Gwyneth with her daughter Apple and son Moses.

Gwyneth with her daughter Apple and son Moses.

Gwyneth with her daughter Apple and son Moses.

“It’s like the candle. That started as a joke but it’s become like a symbol of how we should all embrace all aspects of ourselves and not feel any kind of shame.”

Already arousing public interest, with Vanity Fair getting straight down to business with ‘The 5 Goopiest Moments in Gwyneth Paltrow’s New Netflix Show’, it pairs courageous couples with professional sexologists to work through issues ranging from mismatched libidos to deep-rooted body issues, with the star as de-facto host.

So, if it’s not a rhetorical question, what made the happily married Gwyneth once more want to talk about sex, baby?

She answers: “Because our sexuality is such an important part of who we are and there are so many people who really love their partner but are really struggling with the intimate aspect of their relationship.

“People were very willing. I’m so in awe of the couples who showed up with so much bravery.”

Hollywood royal Gwyneth, whose mum is Blythe Danner and late dad was director, Bruce Paltrow, may still be best known for her teary Best Actress acceptance speech for Shakespeare in Love in 1999.

But her creation of a $250bn global wellness brand, selling everything from remote control vibrators to organic cotton bed sheets, must, by now, come a close second.

Just don’t mention the whole jade-egg-in-your-hoo-ha-hooha, with the star taking a #riseabove approach to criticism of her more woo woo advice. Does the routine roasting ever sting, Magazine+ wonders?


Gwyneth Paltrow founded with producer husband Brad Falchuk.

Gwyneth Paltrow founded with producer husband Brad Falchuk.

Gwyneth Paltrow founded with producer husband Brad Falchuk.

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“No because if I got upset about people’s responses to whatever, it might pull me back from what we are trying to do in pushing these topics into culture,” she shrugs.

“I try to not pay too much attention to any of that and to really stay in my integrity and to move forward.”

After her ‘concious uncoupling’ from Chris Martin in 2014, Gwyneth found love again with producer Brad Falchuk, whom she wed in 2018.

Three years on, the Goop boss doesn’t need to stretch for the ‘DTF’ — a female libido-boosting supplement launched alongside the show — to Netflix and Chill.

“Have you seen a picture of my husband?” she laughs of what gets her in the mood. “It doesn’t take much!

“I will say that I’m glad we got married before the pandemic hit,” jokes Gwyneth, who dated Brad Pitt and Ben Affleck in the 90s, “but it’s actually been the best.

“We had some really significant and profound silver linings from this crazy thing and that time with the kids is definitely top of the list. It was amazing to have these long lingering conversations that we wouldn’t normally have. That to me is the most precious gift.”

Despite the pair’s cool credentials, Gwyneth, who has two children, Apple (17) and Moses (15), with her Coldplay ex, says they still manage to embarrass the teens.

“My daughter thinks we’re totally embarrassing,” she admits. “She makes fun of us all the time. It’s pretty funny. I think my son thinks we’re pretty cool... maybe.

"He’s 15 now so he might not think we’re cool in a year or two.”

Ironically, they are also just about the only two people on the planet who don’t talk to their mum about sex.

“Teenagers never want to talk to their parents about sex, ever, so I kind of follow their lead,” says Gwyneth. “Luckily they had very thorough sex education in middle school so the school handled all the birds and the bees parts. I’m there for any questions but the questions are pretty minimal. I think they go to their friends more.”

Unbelievably, Gwyneth turns 50 next year, but she admits it takes more than a little vaginal steaming to maintain her preternaturally youthful glow.

“I just think that ageing is a little bit easier if we take care of ourselves,” says the star, who relies on a strict Paleo diet and A-list trainer Tracy Anderson to keep fit.

“I really recommend staying hydrated, taking exercise and staying away from processed foods. It’s also about how we feel internally.”

Ahead of the milestone birthday, however, she admits to having her wobbly moments, mentally and physically: “Another unfortunate part of ageing is that we get exhausted, our joints start to hurt, there’s hormonal fluctuations... the list goes on and on.

“I’ve try not to become a burden on the family with it so I go in the other room if I am going to have a meltdown about something and then I’ll be right back.”

“Well, you see me on screen with Goop for sure, but acting is not really my focus right now. Maybe if it was something my husband was doing but otherwise I’ve got to focus on my day job. I’m really focussed on what we are doing at Goop right now because I think what we are putting into the world is really important.”

  • Sex, Love & Goop is on Netflix now

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