Google to pause monetisation of content that ‘condones the war’

The AdSense programme helps content creators such as bloggers and YouTubers as well as websites to monetise their platform and earn money from ads that appear on their content.

Following the invasion of Ukraine by Russia, the tech giants are taking action on any content that is seen to exploit, dismiss or condone the war.

In an email to users of the programme across the globe they said: “Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.

“This pause includes, but is not limited to, claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.”

Google also said that they have already been enforcing claims related to the war that violate their existing policies such as the Dangerous or Derogatory content policy that prohibits monetizing content that incites violence or denies tragic events.

“This update is meant to clarify, and in some cases expand, our publisher guidance as it relates to this conflict.”

If users fail to comply with the new rules, Google can suspend or terminate accounts and block ads from appearing on monetised content.