Suzie's top make-up tips for busy mums

Suzie O’Neill is the brains and beauty behind Irish brand, Ayu. The mother of two offers advice to help mums on the go get their glow back. By Denise Smith

Suzie O’Neill is the creator of Irish beauty brand Ayu.

When you have a crying baby on your hip or a toddler that likes to throw their breakfast at you in the morning, putting on a full face of make-up is most likely the least of your concerns.

Pre-baby, you might have refused to leave the house without contouring your cheekbones and fluffing your brows, but in today's world, you'll settle for going to the bathroom alone. Happily, that doesn't mean you have to forsake your beauty bag forever. Suzie O'Neill, creator of Irish beauty brand Ayu, has some top tips for mums looking to get their glow back.

She says: "Being a working mum of two, I have mastered the art of five-minute make-up. I now have a super quick and effective make-up routine down to a T.

"I'm a big believer in taking a few minutes in the morning to give yourself the confidence to put your best face forward for the day. Here are the tricks I live by."

1. Always use SPF

Always use a high-quality SPF on your face, neck, chest, arms and hands, even if it's overcast. A lot of women avoid this step but SPF is the best anti-ageing product you can have in your beauty regime. One of my favourites for this time of year is the Neostrata Skin Active Matrix Support SPF30, €49.

2. Concealer is your best friend

Lack of sleep can result in dark circles under the eyes. Use a high-quality and lightweight concealer to cover these areas, but steer clear of heavy formulas as they will only accentuate the bags. Our Ayu Instant Under Eye Concealer, €18, is perfect for this time of year. It's highly pigmented yet lightweight and self setting, so no need for powders. Team with lightweight BB or CC creams that won't look heavy on the skin.

3. Define those brows

Eyebrows are underestimated but can totally transform how we look and frame our face. Just by lightly defining your brows, you can give yourself a mini facelift. Choose a pencil with cool tones for the most natural finish. The Ayu Easy Brow Pencil, €16.50, has been formulated with a super fine nib to mimic the natural hair growth and the spoolie on the other end is perfect for brushing the product through for a more natural finish.

4. Warm your face

When we are tired we tend to look pale. A good bronzer is a must when sleep deprivation rears its ugly head. I love our Ayu Blush and Bronze Palette, €27, to add colour and create the most natural glow.

5. Fake a healthy glow

Fresh, dewy skin is the key to a beautiful and youthful appearance. A highlighter for the tips of your cheekbones will work wonders.

Our Ayu Radiant Skin Cream, €20, is a pink pearl cream that can be applied to cheekbones and the bridge of your nose to fake a full night's sleep.

6. Keep your shine at bay

When you're a busy mum you often have to be in 10 places at once, meaning it is pretty easy to work a sweat up. Keep your shine at bay with a sprinkling of our brand new Ayu Loose Powder, €20, for any areas on the face. These super finely-milled, weightless powders are formulated with soft-focus light-reflecting particles to instantly blur imperfections and minimise the appearance of pores, fine lines and wrinkles.

  • Check out @ayumakeupireland or visit

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