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Expansion Penneys to relocate existing Dundrum Town Centre store to larger location

Great news for fashion fans!


Tanaiste Leo Varadkar at Penneys flagship store on Mary Street, Dublin (Brian Lawless/PA)

Tanaiste Leo Varadkar at Penneys flagship store on Mary Street, Dublin (Brian Lawless/PA)

Tanaiste Leo Varadkar at Penneys flagship store on Mary Street, Dublin (Brian Lawless/PA)

Irish fashion retail giant Penneys have announced that they are set to relocate their existing store in Dundrum Town Centre.

Primark, as the brand is known outside of the Republic of Ireland, have revealed plans to move to a much larger location in the popular South Dublin shopping centre.

The new store will open on the upper floors of the former House of Fraser department store site.

A €14.8m investment in the new store will feature 60,000 square feet of retail space, a 64% increase on their current space.

Work on the new Penney’s store will commence this Autumn with plans to open in early Summer 2023.

The company is expecting to create more job opportunities when they relocate.

The current store will remain open during construction of the new location.

Damien O'Neill, Head of Penneys ROI and NI, said that Dundrum is an important location for Penneys as it is one of Ireland’s leading retail destinations.

"Increasing the size of the store means we can offer a much wider selection right across fashion, beauty and homewares.”

“We have big plans and great ideas around how we bring our unique in-store design to life for our Dundrum customers, and we look forward to opening early next summer," he added.

Connor Owens, Managing Director, Ireland - Hammerson Group Management, said the new store will be one of Penney’s biggest stores in the country.

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“We are very pleased to be supporting the growth of Penneys in Ireland with this exciting new store at Dundrum Town Centre. This will be one of the brand’s biggest retail offerings in Ireland.”

"The signing of Penneys also demonstrates the value big brands still see in physical space against an ever-evolving retail landscape.”

“This is one of the largest shopping centre lettings in Europe in recent years and is an indication of what is to come in 2022 and beyond with new uses and partnerships at Dundrum Town Centre in the pipeline," Mr Owens added.

Primark plans to invest €250 million in its Irish business over the next 10 years, which will create 700 jobs within three years.

The investment will see the brand increase their selling space by 20%.

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