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Beer we go More than 80,000 kegs delivered to pubs ahead of busiest weekend in two years


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Publicans are gearing up for what appears likely to be the busiest weekend in nearly two years.

A Drinks Ireland survey of its members estimates that around 80,000 kegs of beer have been delivered ahead of this weekend and next week, all of which was produced in Ireland.

A spokesperson said that “drinks suppliers have been working overtime to restock around 7,000 hospitality outlets right across the country, from Malin Head to Mizen Head, for the first time since Christmas”.

A small number of pubs are being restocked for the first time in two years, the spokesperson added.

Meanwhile, a combination of “pay day” yesterday for many people, the end of “dry January” looming, and with a week to put plans into motion after restrictions were lifted last Saturday, hopes are high in the hospitality sector that it will be a busy weekend.

Pádraig Cribben, chief executive of the Vintners’ Federation of Ireland, said: “We are expecting that it will be quite busy. Obviously, there was, and is, a fair amount of pent-up demand, and people weren’t ready really to capitalise on that last weekend, even though it was a very strong weekend.”

In relation to the logistics that had to be put into place for this weekend, Mr Cribben said: “Publicans were
keeping stocks quite tight, particularly those that were involved in the food business, because obviously they are dealing with very perishable products.

“So there is an element of restocking both for food and drink, and obviously there is an element of getting staff back in place.

“So there are all of those things that needed to be done, but they are well in place for this weekend.

“We were glad to see things coming back to normal last weekend.

“We would be hopeful that there would be kind of a bounce-back.

“It has been a most challenging two years, unprecedented in the lifetime of most of us.”

Separately, Drinks Ireland is celebrating the wider reopening of the hospitality sector with its #TogetherAgain campaign.

As the sector looks to rebuild, it is encouraging customers to support their favourite local venues.

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