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lidl helping hand Lidl Ireland to become world's first major retailer to provide free period products

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Lidl Ireland is set to become the world’s first major retailer to provide free period products in stores nationwide from May.

The new initiative is in collaboration with Homeless Period Ireland and The Simon Community.

Lidl has committed to offering customers a dedicated coupon for a free box of sanitary pads or tampons each month through their app Lidl Plus.

The retailer will also donate these products quarterly to The Simon Communities of Ireland to ensure people experiencing homelessness - who may not have access to a smartphone - can access these essential products.

The initiative will also see Lidl work closely with the Ladies Gaelic Football Association to provide free period products in LGFA clubs across the country with hopes to reach thousands more women and young girls who may not have access to these products on a regular basis.

Aoife Clarke, Head of Communications at Lidl Ireland, said: “Since learning more about the growing issue of period poverty in Ireland, we’ve passionately felt that as a family retailer it’s in our communities’ best interest to support young girls and women who are affected by this issue.

“As a long-time supporter of women in sport, our female workforce, and now women and girls across the country affected by this issue, we are pleased to partner with Homeless Period Ireland to make this unprecedented commitment to provide free period products for those who need them.”

The founder of Homeless Period Ireland, Claire Hunt, explained the gravity of the initiative and added that it will help to “restore dignity” to women and girls across the nation.

She said: “I'm delighted that Lidl Ireland have partnered with Homeless Period Ireland in order to take meaningful action against period poverty in Ireland. This initiative will ensure that those most in need will have the ability to access suitable period products.

“In collaboration with Homeless Period Ireland, Lidl Ireland are taking the lead in restoring dignity to people across the entire country. It is my hope that in due course much anticipated legislation and measures will be implemented and ultimately Homeless Period Ireland and indeed initiatives like this one should no longer have to exist.”

Those who wish to get access to free period products can download the Lidl Plus app from April 19th and sign up to receive their voucher on May 3rd which will then be administered on an ongoing monthly basis.

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