As the countdown to XXX-mas begins, the sale of sex toys is on the rise and now one Irish adult store is urging saucy spenders to give your partner the gift of orgasm this Christmas.
December 25 may come but once a year but Robert Doyle and Richard Cullen, who co-own Ireland's leading sex shop, PlayBlue, insist there should be no end to the good vibrations this holiday season.
The dynamic duo have already reported an influx of sales instore at their Kilkenny, Cork and Tallaght branches and are now imparting some key advice when it comes to buying the perfect kinky gifts so you don't end up on the naughty list.
They say: "Christmas is our busiest time of the year, our sales double instore but caution is advised, it's not like buying a set of headphones or a new phone, you have to communicate with your partner, you cannot just go out on a whim.
"I know from experience it can go horribly wrong.
"Christmas morning all wrapped up in bed just after a bit of slow romantic Christmas lovemaking she leans over and gives you a gift of the perfect set of headphones and a smartwatch and all you can think about it the 13-inch double dildo, penis ball gag and nipple clamps in the box she's about to open and you start to cringe."
"Not all surprises are good surprises," say the sex toy kings who promise bang for your buck.
"At least once a week we have someone who has bought something for their partner who wants to return it the next day because they have broken up.
"I would say it is down to communication, it has never been discussed and then he produces a ten-inch dildo and she is disgusted, that's just an example.
"You need to be open and transparent and know what your partner likes and dislikes. In an ideal world you should buy together."
But what are the top sex toys we should be putting in our stockings this Christmas?
With over 3,500 different products available online at playblue.ie there's sure to be something that tickles your fancy.
"Couples' sex toys like We-Vibe or Satisfyer Double Joy are fantastic to experiment with and play. Wands or bullet vibes are also great - you can both explore with them.
"Some light bondage items are easy and fun too to try, a bed bindings kit or a mask and cuffs set can really add something amazing to your love life.
"You don't want anything too extreme - I'm not sure penis dilators and Christmas are a match made in heaven but hey, that's just us, we'll never judge."
If you're hoping to spice up the festive season, the sextrepreneurs are on hand with some key advice if your favoured sex toy doesn't hit the spot.
"Most people won't pick the perfect sex toy the first time round so don't stress if it doesn't work out. Don't go to expensive, go small and build from there.
"We recommend starting with a kit so you can trial a few things, you never know what you might like.
"All experimentation is good and finding out something isn't for you can be great fun too. If you both stay open and communicate every sex play experience can be great."
Timing is key and the businessmen advise choosing a discreet moment to exchange gifts.
"Obviously you don't want Granny and the kids around the tree while you open that new surprise sex toy. Also it's no good giving a sexy gift just as you are making the dinner or when you are drunk or belly full after the dinner.
"I would suggest in bed on the morning of Christmas Eve or Stephen's Day morning. You'll have the energy and will have the time to play.
"You want a time when you are alone, together, in no rush and have the time to play, preferably in bed."