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Wholey Cow Irish brothers find success by offering vending-machine cow's milk fresh from the fields


Two Louth brothers have found success as the first farm in the Republic of Ireland to offer vending machine cow's milk fresh from the fields.

Tomas and Aaron Smyth opened the Wholey Cow milk shack at Smyth’s Farm in Dromiskin, Co. Louth on March 26th and it has proven to be a big hit with locals.

The farming brothers keep 180 cows on their farm spanning 200 acres in the Louth countryside and recently purchased pasteurising equipment and a vending machine to distribute their own milk from the farm.

They are the first farm in the country to sell straight to the consumer using an onsite vending machine.

Tomas told sundayworld.com that the Wholey Cow milk shack is doing great and shared an insight to the process: “We have our own pasteurising unit on the farm onsite here so in the morning we pasteurise that morning’s milk or that evening’s milk that day.

“So, the milk is never [more than] two hours old before it’s in the vending machine and the customer comes and buys his fresh milk from our glass bottle which is Wholey Cow.

“We’re selling out every day, so it could be anything from 200 to 400 litres. We’re definitely doing 200 people a day,” he added.

Customers can purchase milk by the half litre or full litre and can also avail of some tasty milkshakes that come in strawberry, chocolate, banana, or salted caramel flavours.

Anyone purchasing milk from Smyth’s Farm can buy a reusable glass bottle onsite or bring their own to fill up.

“We’re kind of going for the whole eco-friendly thing and we’d like to see more people with glass bottles,” Tomas said.

“The glass bottle is a €3.50 buy, so you take it home and you wash it and then with refills, it’s only €1.50 to refill the fresh milk.

“And it’s never a day old. It’s straight from the farm, it’s right beside us. You know where it’s coming from and I just don’t think you can get any fresher.

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“Milk just tastes way better when it’s in glass and not a plastic carton,” the farmer added.

Tomas also shared that Smyth’s Farm hopes to continue producing fresh milk all year round.

“Hopefully it keeps continuing and we’d like to get more of our milk out there,” he said.

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