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Outstanding Guinness unveil new alcohol-free version of iconic drink

Taste tests by an independent panel prior to its delayed launch last year found that Guinness 0.0 'exceeded expectations'

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Irish punters will now have the chance to enjoy a real Guinness that comes “with everything except the alcohol”  this summer, the famous brewer has revealed. 

After an initial launch in late 2020 that was delayed at the end of last year, Guinness 0.0 is finally on tap and on the shelves.

Since the precautionary recall, teams have been working to introduce a new filtration process and additional quality assurance measures through the production process.

The new drink claims to boast the same “beautifully smooth taste, perfectly balanced flavour, and unique dark colour of Guinness, without the alcohol”.

Taste tests by an independent panel prior to its delayed launch last year found that Guinness 0.0 “exceeded expectations” and its taste was lauded as “outstanding”.

Brewed at St James’s Gate in Dublin, Guinness 0.0 will be rolled out in markets globally beginning this summer.

Non-alcoholic beers such as Guinness 0.0 cannot be poured via traditional beer lines and keg systems in pubs, however this new cutting-edge technology finally makes it possible, the company said.

"We are delighted to bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around Ireland, meaning that Irish consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at-home, this summer,” said Alan McAleenan, marketing director, Guinness Ireland.

To bring Guinness 0.0 to local pubs throughout Ireland, the St James’s Gate brewers start by brewing Guinness exactly as they always have, using the same natural ingredients; water, barley, hops, and yeast; before gently removing the alcohol through a cold filtration method.

The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character.

The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness.

It will be available in pubs across Ireland from mid-July and will be sold in 500ml can format in off-licences and supermarkets from the end of August at a RRP of €6.00 for a four-pack.

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