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Sign of the times Conor McGregor unveils new Black Forge Inn sign with nod to Proper 12 whiskey

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The new sign has been unveiled

The new sign has been unveiled

The new sign has been unveiled

CONOR McGregor has given his own personal stamp of approval to the Dublin pub he has splashed out €3 million on - by namechecking his  Proper 12 whiskey brand on its sign.

New signage has just been unveiled on the Black Forge Inn in Dublin, which shows that the UFC fighter has kept the original name of the bar.

But he has left locals in no doubt that he’s the new landlord of the boozer by highlighting ‘Proper 12’ in small writing underneath the name Black Forge Inn.

Proper 12 is the name of McGregor’s lucrative brand of whiskey, which he heavily promotes at his fights.

He had intended to call it Notorious, but became involved in a copyright court case and instead plumbed for Proper 12, which is named after Dublin 12, the area he grew up in.

McGregor’s roots are in Crumlin, where he joined the local boxing club before moving as a teenager with his family to Lucan.

But he kept close ties to the Black Forge Inn on the Drimnagh road in Crumlin and regularly visited it down through the years, even lately sponsoring their football club.

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The new Black Forge Inn sign

The new Black Forge Inn sign

The new Black Forge Inn sign

Huge posters and flags featuring images of the MMA Star used to adorn its exterior.

It emerged recently that McGregor’s company bought the pub and the Sunday World then revealed how he is planning to turn it into a gastropub.

Workers are currently busy renovating the interior of the popular pub and it’s due to reopen in the New Year.

As well as an American marketing company, McGregor’s Proper 12 whiskey is believed to have links with Bushmills in Co Antrim, where his name is prominently displayed in the visitor’s book.

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The pub is currently undergoing renovations

The pub is currently undergoing renovations

The pub is currently undergoing renovations

Yesterday, a judge granted the transfer of the Black Forge Inn's licence ahead of its relaunch by the MMA star.

The premises was purchased earlier this year and a successful application was made on Monday at Dublin District Court by new operators, Jemi Ventures Ltd, to transfer of the pub licence.

The firm’s director is Alan Geraghty and the company secretary is Dee Devlin, McGregor’s partner.

The popular Drimnagh venue has been closed for a major revamp ahead of it’s reopening.

Along with Dee Devlin, McGregor’s fiancée and the mother of his two children, Geraghty is the director of the former UFC champ's four main businesses in Dublin.

McGregor’s solicitor, Graham Kenny, served notice of the application for the licence transfer on Garda superintendents at Crumlin and Lucan stations, as well as the fire officer at Dublin Fire Brigade HQ, in August.

The pub licence had been held by Baymore Ld, of Terenure Place, Dublin 6, which had received €2m from Jemi Ventures Ltd to take over the Black Forge Inn, at Drimnagh Road.

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