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shopper chaos Black Friday shoppers spent €4,500 a minute on clothes


Online shopping

Online shopping

Online shopping

Black Friday saw consumers spending €4,500 a minute buying clothes online last year.

Taking place this Friday, Black Friday has become one of the biggest online shopping days of the entire year.

It was originally the name given in the US for the Friday following Thanksgiving, but the shopping bonanza has caught on around the world.

New data from AIB reveals that Irish consumers spent €4,500 a minute on clothes during Black Friday last year, which was a 364pc increase in spend compared to a normal day.

This equates to more than 85,000 transactions on clothing websites throughout the day, or approximately one transaction every second.

On a normal day, consumers buying clothes online conducted just under 20,000 online transactions.

The data was compiled from over one million card transactions carried out by Irish consumers during Black Friday last year.

"This year's Black Friday will be like no other as many Irish businesses will remain closed as a result of the level five restrictions which are currently in place," said Rachel Naughton, head of SME banking at AIB.

"Our data shows that consumers are spending large amounts of money online every minute of the day during Black Friday, which presents Irish businesses with a unique opportunity during this difficult period."


The data from AIB revealed that clothing ranks first for consumer spend on Black Friday, followed by electrical goods, hardware, health and beauty and jewellery.

€2,200 was spent a minute by consumers buying electronics online on last year, a 361pc increase in spend compared with a normal day.

Consumers spent an average of €75 on each clothing transaction, €119 on electronics, €204 on hardware, €77 on health and beauty and €137 per jewellery transaction on Black Friday.

The busiest time for online shopping on Black Friday is between 10am and 11am, with the second busiest time being between 9pm and 10pm.

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