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baby bump Glossy pregnancy snaps are becoming just another absurd beauty standard for women

Leigh-Anne follows in famous footsteps with baby bump snap

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Leigh-Anne Pinnock

Leigh-Anne Pinnock

Leigh-Anne Pinnock

Big news, everyone: I’m considering doing a bump photo shoot.

OK, so I’m not actually pregnant, but after more than a year of comfort eating for two, I reckon I could tenderly cradle my ‘food baby’ with the best of them.

Beyoncé, Britney Spears and Serena Williams are just some of the celebrities who’ve famously presented their pregnancy bellies to the world in the past.

And Leigh-Anne Pinnock this week followed (birthday) suit with her own bump reveal.

The Little Mix star is expecting her first child with fiancé Andre Gray later this year.

But her Little Mixer has already earned a legion of fans without even exiting the womb, thanks to the gallery of impossibly glossy snaps shared on Instagram on Tuesday.

Speaking about her over-the-top announcement on BBC radio, the 29-year-old said: “Would you expect anything less? I’m so extra. It needed to be extra.”

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Certainly the days of sharing your exciting news with a grainy sonogram seem to be well and truly over.

I mean, if there’s not a professional photographer, hair and make-up artist, nail technician and sea of strategically positioned mulberry silk involved, how would anyone possibly know that you’re with child – and haven’t just been pillaging the biscuit press in lockdown?

It is, of course, wonderful news for the former X Factor winner and her footballer fella, who’ve been together for five years and got engaged last May.

Selfishly, I just hope it’s not going to lead to a glut of gut-revealing snaps from pals on WhatsApp as the supposed pandemic baby boom gets into full swing.

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Then again, even that would be more coy than some of today’s terrifyingly high-resolution ultrasounds.

By now, I’m sure we’ve all learned not to drop the same clanger as the social media user who asked mum-of-three Jennifer Garner if she was expecting her fourth while sporting baggy dungarees in an Instagram video last year.

Commenting on the size of a woman’s bump (or any other bits) or, worse, touching it (ditto) are definite no-nos.

So at what point, precisely, is it politically correct to offer congratulations on having a bun in the oven?

Elaborate bump art, belly casts and nude photo shoots are all helpful pointers, for sure.

Amazingly, it’s 30 years since Demi Moore memorably got her bump out on the cover of Vanity Fair while seven months pregnant with daughter, Scout, sparking a trend continued by everyone from Cindy Crawford in 1999 to a knicker-clad Laura Whitmore last year.

Just don’t dare to ask the latter to confirm the name of the sproglet a few months later, like the female showbiz reporter whom she went postal with on Twitter last weekend, as that would obviously be “vile”.

After decades of Irish women’s pregnant bodies being shrouded in shame, today’s ‘bump pride’ – spanning from the front pages to family group chats – is the mother of all sweet ironies.

Still, a little relatability wouldn’t go amiss to stop such glossy maternity snaps from becoming just another absurd beauty standard for women during the most precious time of their life.

Where are the pregnancy announcements featuring the mum-to-be with her head stuck in a toilet bowl?

Now that would really bump the competition.

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