| 4°C Dublin

Playing a blinder

A clever new toy club with monthly deliveries makes gifting child’s play, writes Laura Erskine


Jenel Sanders set up the sustainable enterprise.

Jenel Sanders set up the sustainable enterprise.

Jenel Sanders set up the sustainable enterprise.

Christmas gift buying for little ones can be overwhelming, especially when you don’t know what toys they might already have.

Husband-and-wife team, Didier and Jenel Sanders, Clever Tots Toy Club was born from their experience as new parents working and living in Dubai, where they happened upon a sustainable toy-rental service.

Moving back home to Ireland at the start of the pandemic, prompted the young couple to start their own business, when they couldn’t source a similar service here.

Janel says: “We provide a more sustainable way for caregivers and children to enjoy their toys within the home environment. We know from our own experience that the monthly toy delivery will create beautiful moments of joy with little ones as they unbox their toys with excitement and wonder.

“While parents will be provided with an opportunity to pause and reflect on each small leap their little one has made and will continue to develop with our new ‘Ways to Play’ developmental guides. We believe that the Clever Tots Toy Club membership and support, will inspire parents to spend even more quality pockets of time playing with their young children. After all, for children – play is the school of life.”

The Clever Tots Toy Club is for for tots from 3-months to 3-years. For €40 a month, four sustainably sourced and developmentally appropriate toys will be delivered to the growing child each month and later collected and replaced a four weeks later.

The subscription service consciously selects from a range of eco-friendly wooden toys and those made from recycled plastics, for little hands to explore

Clever Tots Toy Club not only cuts down on the expense of buying toys regularly, but it also reduces the mess they create when the toy box fills up. Storage is something so many parents struggle with, particularly in the early years when all the essential feeding, sleeping and travel equipment we need to find space for, can be so large and cumbersome.

Clever Tots Toy Club seeks to support parents in engaging in play that will help develop their child’s cognitive, emotional, physical and communication ability. All the toys provided through Clever Tots Toy Club have been selected from high quality, eco-friendly brands by Irish Child Developmental Expert, Ollwyn Moran.

Of course, children will inevitably develop a strong emotional attachment to certain toys in their infant years so parents can simply keep that toy for an extra month or purchase it from the Club.

  • Subscribe or buy a gift voucher for an important child in your life from 40 at clevertots.ie

Sunday World Newsletter

Sign up for the latest news and updates

This field is required This field is required

Download the Sunday World app

Now download the free app for all the latest Sunday World News, Crime, Irish Showbiz and Sport. Available on Apple and Android devices

Top Videos