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Dream machine Build your own pimped-up Ducati with a customised motorbike from the Italian design masters

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Ducati Panigale V4 as available as part of the Ducati Unica programme

Ducati Panigale V4 as available as part of the Ducati Unica programme

The team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’

The team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’

You can decide what materials will be used your bike's construction and how your machine will be finished

You can decide what materials will be used your bike's construction and how your machine will be finished

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Ducati Panigale V4 as available as part of the Ducati Unica programme

If you’ve always wanted a Panigale with a General Lee paint scheme or you find yourself with a need for a Multistrada dressed entirely in green carbon fibre body work, then this could well be your moment…

So you’ve spent the last two or so years sitting in your home office/bedroom allegedly working from home when you’ve actually been trading Bitcoin, living with next-to-no expenses and occasionally justifying your existence with a 20-minute Zoom meeting. Now the rules have, once again, changed and it’s time to emerge blinking into the bright spring light. The big question is, what exactly are you going to do with all that lovely money you’ve accumulated during the Great Unhappiness?

The big news is that the good people at Ducati have anticipated your dilemma and, being an ever helpful sort of bunch, they’ve come up with the perfect solution.

The design work at Ducati is done at the factory in a division known as ‘Centro Stile Ducati’. This is where iconic bikes such as the Panigale have emerged from. Now the team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’. Unica is the Italian for ‘unique’, and that is exactly the type of bike you’re being offered here.

With Ducati Unica, we are being gifted with direct access to the designers of what are, to some, the most beautiful motorcycles in the world. Now with this service, the team are offering to build you the bike of your dreams as designed by you and built by them. This will be a one-of-a-kind machine made with the ingredients from the factory and mixed as you, the ultimate motorcycle designer, see fit.

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The team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’

The team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’

The team at Centro Stile are offering an entirely new customisation programme called ‘Ducati Unica’

The idea is quite simple. You fly over to Bologna and meet with the technicians and design team at Centro Stile, where you lay out your heart’s desires and then over a number of follow-up visits your concept comes to life as a one-of-a-kind machine. The level of attention that Ducati promises to each of these unique machines will be exceptional.

From the start of the project, the professionals of the Unica team will map out the customisation process. At this point the details will be set out – what materials will be used in its construction, how it will be finished and so on – including paint choices and finishes as well as which Ducati Performance accessories will be employed.

Thankfully, this is within some sort of parameters as all the work will be done in compliance with the stylistic criteria that identifies a real Ducati. Any fantasies that you may have had of building a chopper with ape hangers and long forks using a Multistrada frame and engine will, unfortunately, just have to wait. 

Every one of these projects will be documented right from the first concept drawings all the way to the delivery ceremony at the factory. Owning one of these will be special, and being involved in the adventure of building one even more so.

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You can decide what materials will be used your bike's construction and how your machine will be finished

You can decide what materials will be used your bike's construction and how your machine will be finished

You can decide what materials will be used your bike's construction and how your machine will be finished

Centro Stile Ducatis’ director is Andrea Ferraresi. He says: "Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style.

"Therefore, we created Ducati Unica, an exclusive programme that testifies to the excellence of 'Made in Italy', of which Ducati is a representative in the world. An exciting and unforgettable experience of customisation to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."

Whatever you come up with will be certified as unique and because of the amount of build time dedicated to each one there will be a very limited number of build slots each year. Once again, the builds will have to be in line with Ducati brand values. We don’t, as a result, expect to see many side-car outfits emerge from the factory as part of this project

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So if you’ve got a hankering to buy yourself a one-of-a-kind Ducati designed by your good self, then get in touch with the team at Rosso Ducati in Dublin on 01-4642211 and they will get you all the information necessary to request access to the programme.

Unica will be available globally and will apply to both the Ducati and Scrambler ranges. Show us what you’ve got!

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