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PLANTY BLISS It's time to get the kids out helping in the garden

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Liam and his 'friends' in the stunning Woodie's ad campaign

Liam and his 'friends' in the stunning Woodie's ad campaign

Mrs Higgins was the star of the emotional Woodie's Christmas ad

Mrs Higgins was the star of the emotional Woodie's Christmas ad

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Liam and his 'friends' in the stunning Woodie's ad campaign

Woodie’s DIY has gone and done it again.

They tugged on the heartstrings of the nation with Mrs Higgins and her rickety old gate. Now they are back with their summer 2021 TV ad New Best Friend and another wholesome reminder that we’re all homemakers.

The ad, which started airing last week, introduced us to an imaginative little boy called Liam, who is showing someone around the garden -although we are not quite sure who he is chattering away to. As he meanders around outside his house, exploring the garden’s various nooks and crannies, it’s clear that the garden is at the centre of Liam’s everyday adventures.

“These are all your new friends,” says Liam, as he takes the pansy out of its pot, and lovingly plants it in the flower bed, patting the soil carefully back into place. “You’re going to like this place… and you look great,” says the adorable young gardener to the pansy. “You’re my best friend,” he whispers.

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Mrs Higgins was the star of the emotional Woodie's Christmas ad

Mrs Higgins was the star of the emotional Woodie's Christmas ad

Mrs Higgins was the star of the emotional Woodie's Christmas ad

The campaign is not just going on TV though as the company’s social media pages will be dropping loads of tips and inspiration for the young budding gardeners of Ireland through the summer.

Suzanne Quinn, Digital & Marketing Director at Woodie’s said: "Our homes and outdoor spaces continue to be hugely important, as much of what we do is still taking place here. We wanted to create a piece of film seen through the eyes of a child enjoying his garden, to show there are brighter days ahead with summer on its way. At Woodie’s we believe everyone can be a Homemaker, even as young as Liam with his New Best Friend the Pansy."

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