‘I say it how it really is to be a mother’
Laura Drury has nearly 30,000 followers for her no-holds-barred blog on parenting and beauty. She tells Denise Smith about the motivation behind The Glam Shamrock and why the truth is important
In a world that make ‘perfect parenting’ aspirational, we see you Gwyneth ‘I would rather die than let my kid eat a Cup-a-soup’ Paltrow, isn’t it achingly comforting when you find a woman who bares the actual realities of motherhood, warts and all?
Laura Drury, who is better known by her Instagram moniker, The Glam Shamrock, has a rapt audience of close to 30,000 followers thanks to her unfiltered and wry assertions of raising two under two. And we must admit, we love her for it.
“I do say it how it is, especially about parenting because what is the point in bullshitting people?,” asks the the 35-year-old marketing strategist.
“I have a friend who says she might want kids by the time she is 35, might? Unless you want it with every bit of your heart don’t go for it because it is hard work. It is not something to enter into half- heartedly.”
Mum to Flynn, 2, and seven- month-old Ada, the adoring mum who lives in Birmingham with her husband James became an accidental influencer when she began sharing her parenting journey during the pandemic.
“When I was pregnant I wasn’t seeing that many accounts that I could really relate to.
“My pregnancy on Flynn was grand but by the time I was pregnant on Ada, I was sick for 25 weeks and I was just like what is this?
“I was nauseous all the time, and Ada was a summer baby so I was just heavily pregnant and constantly sweating saying, ‘get this child out of me.’
“I just thought, ‘why is nobody telling us this, where is the glow-up and why are there no accounts that are saying I feel like a bag of shit too?”
Opening up the conversation around fertility struggles, the Wicklow woman added: “We also struggled to have a baby and that was something that I decided to open up about too because nobody else was really talking about it.It took two years for it to happen for us.
“I had 8,000 followers before I had Flynn but chatting about motherhood during the pandemic I really made a connection with people.”
The adoring mum however wants to clarify one point before we continue.
“I don’t consider myself an influencer but I would describe myself as a content creator at best. I think the biggest misconception people can have about social media is that you’re rich but really you could be lucky if you make 50 quid a month.”
Sharing beauty tips, style notes, interior inspiration and her parenting journey, The Glam Shamrock is a diverse page open to many things, but unsolicited parenting advice is not one of them.
“I had Ada in a sling and I was cleaning the kitchen and some woman said, ‘that baby should be in bed upstairs not in a sling.’ Who are you and why are you messaging me, I am not asking for your advice. I am a damn good mother and I am doing a good job. Being a mother is hard enough without people chiming in with their comments. If I want advice I will ask for it.
“You can also get really intrusive questions too like, ‘are you done with two or are you going to have another one?’ But that isn’t just online, you get it from everyone.
“And then some people just comment for no reason at all. I had one comment from a woman that said, ‘I love your page but your eyebrows, LOL.’
But you won’t catch the Ella & Jo Cosmetics brand ambassador raising her eyebrows. As one of Ireland’s bonafide beauty experts, Laura wants to spotlight homegrown talent.
“I always wanted to celebrate Irish beauty as such and I have always been the girl in the office who loves beauty products and the girls always said, ‘you should start your own blog and I said, ‘no way.’
“But then I just went with it, our plans for having kids hadn’t worked out or at least hadn’t happened as quickly so I decided to channel my energy into something else.
“I am definitely winging it, my focus it to just share my everyday and to document the kids growing up but it is fueled by beauty and if I can bring a smile to anyone’s face then that’s my job done.”
St Patrick’s Day will be a first for the family of four and it won’t be something her Bimingham brood will miss out on just because they are not on home shores.
“I haven’t got to celebrate Paddy’s Day in so long because of the pandemic so I can’t wait to celebrate it with the kids.
“I have a local Irish butcher who has everything from Ballymaloe to Tayto and even TK, he has everything I grew up with so we are well stocked.”
You can follow Laura on @theglamshamrock
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