'not inclusive' Simone Rocha criticised as H&M says her clothes won't cater for 'all sizes'
The high street store said the Irish designer's clothes will not be available beyond a size 14 in its European outlets
IRISH designer Simone Rocha has been criticised after it emerged her anticipated range of clothes for H&M will not be size-inclusive.
It was announced this week that the 34-year-old Irish-born designer's luxury brand would be releasing a limited range with the high street store on March 11.
However, H&M has since said the range will not be available beyond a size 14 in its European stores.
In the United States, the range will be available up to an "extra large".
Rocha is set to become the first Irish designer to take part in H&M's collaborations.
The announcement on social media prompted widespread excitement, particularly for Irish shoppers who believed they would have the chance to own one of her designs at a more affordable price point.
In a promotional video, Rocha claimed the range would be available for "all sizes".
However, in a post on Instagram yesterday, H&M said the range would only be available up to a European size 42, which is around a size 14.
Louise McSharry, the 2fm presenter who is also plus size, said she was deeply disappointed to find out the range would not be inclusive.
"It's incredibly disappointing to see that despite the PR materials around this collaboration and Simone Rocha herself referring to catering to 'all sizes', instead the range will only include clothes up to a size 14," McSharry said.
"Plus size women are constantly excluded from fashion, and it's deeply frustrating to see designers and brands use buzz words around inclusivity in statements and on websites when the collections themselves are exclusive by definition."
The range will feature Rocha designing menswear, children's clothes and beauty products for the first time.
The clothing campaign is set to be modelled by Normal People star Daisy Edgar-Jones and actor Michael Ward.
It is understood that Rocha began negotiations with the Swedish high street brand in 2018.
In an interview with Vogue, she said that when H&M approached her, she said: "If I'm going to do it, I want to do it for everybody, not only women, but for men and children - and to make sure they get the quality."
A spokeswoman for H&M said: "It was important to Simone Rocha and H&M to design a collection that can be styled in many different ways, with all items in the collection designed to be special, cherished pieces.
"H&M's overall product offering is continuously reviewed depending on the collection, season and customer demand.
"For this collection we have decided to offer our customers sizes up to 42, but we offer other collections up to size 54."
According to H&M's website, a 42 is a UK size 14.
Rocha is the latest high- profile designer to announce a collaboration with the high street store.
Since 2004, H&M has announced at least one collaboration with a premium brand each year.
The limited ranges usually sell out rapidly and can often be found being re- sold for much higher prices later.
Rocha's team were approached for comment.
Download the Sunday World app
- 'Sex Siopa' owner explains how you can spice up Valentine's Day - even if you are flying solo
- Dublin make-up artist reveals two bargain skincare products that helped clear her acne
- Michelle Visage: 'I have some unfinished business in Ireland'
- Plus-size Dublin model Jessica Cinelli celebrates Valentine's Day early with sizzling lingerie snaps
- 13 ways lockdown has changed our movie, makeup and fashion habits
- Handball rule under the spotlight again as Spurs limp to a win at Fulham
- Jurgen Klopp plays down reaction of substituted Mohamed Salah in Chelsea defeat
- Rory McIlroy follows the lead of Tiger Woods as he roars back into form
- Jamie Carragher wants Liverpool to make a big change as Andy Robertson makes honest confession
- Mick McCarthy with a warning after he is rewarded with a new contract at Cardiff