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Street wear Rosie Connolly says launching fashion line during pandemic was 'challenging'

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Rosie Connolly

Rosie Connolly

Pictures: VIPIRELAND.COM

Rosie Connolly

Not even a global pandemic could stop Irish influencer, Rosie Connolly, from launching her brand-new clothing line.

The businesswoman launched the much-anticipated unisex streetwear brand, 4th ARQ, this morning.

Insisting all the hard work to launch her label has been worth it, the Dubliner revealed: “Starting any business comes with its challenges but 2020 has definitely thrown some extra curve balls in there.

"Learning to do meetings via Zoom, doing garment fits through video call, calling into the campaign shoot from another country- all of these different parts of bringing the brand to life were challenging.

“We got through them and I'm so proud that despite the obstacles, we were able to drive on and still bring the brand to market before the end of the year.

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Rosie's new clothing line

Rosie's new clothing line

Rosie's new clothing line

"Don't be fooled though, it was a lot of hard work and a lot of long days. For me it was worth it and I'm so proud of what we've achieved. "

Using 2020 to get productive on her passion project, the busy mum said she has combined her personal style with the bubbling leisurewear trend.

"Launching my own fashion brand has been a goal on my vision board for years now. I always knew I would do it, it was just a matter of timing.

"Having studied fashion buying and with fashion being such a huge passion of mine, it was the natural next step. I am so proud of 4thARQ and seeing my vision come to life.”

4th ARQs first collection includes hoodies, sweatshirts, joggers, half-zip fleeces, bodysuits, a bomber jacket and a puffer gilet. Prices range from €30- €100 and is available from 4th of December 2020.

Exclusively sold on www.4thARQ.com

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