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hairy issue Olaplex hair product pulled from shelves as ingredient linked to infertility

"You'll still be able to purchase the product in the future"

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Olaplex hair perfector

Olaplex hair perfector

Olaplex hair perfector

A popular Olaplex hair product has been pulled from beauty shelves across Europe this week due to an ingredient being linked to infertility.

Under new EU legislation, butylphenyl methylpropional, an ingredient in the No.3 Hair Perfector, also known as lilial, has been banned from use.

The ingredient, which is a fragrance, has been officially classified as 'reprotoxic' as it was found that it may have adverse effects on fertility, as well as on the development of a foetus.

However, it is not all bad news for people with parched locks as Olaplex have promised that they have already removed the ingredient from their formula.

"We removed the ingredient butylphenyl methylpropional (lilial) from manufacturing already so you'll still be able to purchase the product in the future,” a spokesperson said in a statement.

“Olaplex takes the health of our consumers and regulatory compliance seriously. While lilial was previously used as a fragrance in the Olaplex No.3 Hair Perfector, it was never an active or functional ingredient.”

“Out of an abundance of caution, we proactively removed lilial from our No.3 Hair Perfector globally and have not sold products using this ingredient in the UK or EU since January of 2022."

"Olaplex No.3 Hair Perfector is not being banned,” they reassured beauty lovers.

While lilal has been removed from the formula, fans will continue to reap the benefits of the Olaplex product as its patented ingredient, bis-aminopropyl diglycol dimaleate, will remain a key feature.

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