So ban me | 

Influencer Suzanne Jackson takes to Instagram to break bad news on her tanning product

'I hate having to have this conversation because I thought this day would never come'

Suzanne breaks the bad news on Instagram

Neil Fetherstonhaugh

Fashion leader Suzanne Jackson can expect a run on supplies of her much sought after Ultra Dark tan after she announced that the popular product will be pulled from the market in April.

Fashion fans will be forced to stock up on the tan before EU regulations, which restrict the use of DHA in products, come into force.

As a result, Jackson said in a social media update that her SoSU Dripping Gold Ultra Dark will no longer be available in three months’ time.

Suzanne Jackson

From April, all products must have no more than 10 per cent of DHA, the active ingredient in tanning products, which interacts with amino acids to darken the appearance of dead skin cells.

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“It’s a sad day for fake tan!” Suzanne declared on Instagram.

“Check out my stories as to why! I’ll also save it to a highlight In case you’re seeing this later than 24hours. To shift @drippinggoldtan_ stocks (mousse / lotion & liquid), we currently have an offer - buy 1 get 1 half price! Stock up on ultra-dark quick!”

She added the hashtag #drippinggoldtan

Suzanne explained that although her team were unable to come up with a formula compliant with the regulations in time, they are continuing to work on a new version.

She said: "I hate having to have this conversation because I thought this day would never come."

She then explained that despite her best efforts to create Ultra Dark with a different formula, it's simply "nowhere near being what it was", which is "disappointing".

She continued: "I’m hoping that as time moves on and as more ingredients become available we can eventually get that back to where it was. But from April 2022, it won’t be on the market."

Suzanne Jackson of SoSueMe

Suzanne did explain that she was able to recreate the Medium and Dark Dripping Gold formulas in line with the EU regulations.

She said: "Our stocks are limited- all we have in the warehouse is all we’re going to have until the reformulation kicks in- which we’re nearly there with our Medium and Dark.

"We just need to get the Ultra Dark to where it was, which as I said is proving difficult. But I’m hoping that by the end of the summer we’ll have it, I just don’t know if we’re going to have it by April."

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