Bold and beautiful

The 100-year-old self-made fashion designer and all-round icon, is famous for her stand-out style, fierce individuality, daring fashion choices and creative designs. So is it any wonder that the centenarian has announced her global collaboration with H&M.

Inspired by Iris’ eye-catching style and unique flair, the Iris Apfel x H&M collection includes a stunning assortment of unique designs that dares people to step out of their comfort zone.

Swoon over colorful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns. A jewellery and accessory line has also been inspired by Iris’s layered look and love of chunky statement.

But most importantly, all materials used in the collection are recycled, or more sustainably sourced and each garment and accessory has been made with circularity in mind.