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Slow fashion All things Fiona-Lily will brighten up your wardrobe

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Self Love Club

Self Love Club

Self Love Club

Self Love Club

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Self Love Club

All Things Fiona-Lily is fast becoming the slow fashion brand to adorn.

Donegal-based Fiona sources end-of-line or slightly faulty stock from factories around Ireland and the UK to create her positive and colourful line of clothing - clothing that would otherwise end up in landfill.

Everything in the ethical collection is bright and bold, with positive quotes blazed across them.

Fiona says: "Colour can greatly influence human emotion and behaviour. Colour has become such a huge part of my life and my son Max's life, and I wanted to use this within my designs and colour palette of the brand.

"My first quotes were my daily affirmations with Max: be kind, stay hopeful, you make a difference."

With half a tonne of clothing dumped into landfill every minute in Ireland, the fast fashion world promotes quick production and even quicker disposal of poorly made clothes.

On average, we only wear clothes seven times before throwing them out. With slow fashion, Fiona wants to promote shopping in your wardrobe and buying better.

The brand name, 'All Things Fiona-Lily', is an ode to Fiona's grandmother Lily, a dressmaker back in the 1940 and 1950s. "To this day, this makes me smile from the inside out. I adored my grandmother and her detailed sewing work and pattern cutting. I loved watching her work."

Fiona's range includes crew necks, T-shirts, dresses and beanies.

Irish Independent