In the years since his rise to the top of international organised crime he has attempted to use his image and his status as a boxing powerbroker to his advantage in a bid to 'sports wash' himself into a legitimate businessman.
In my book, Clash of the Clans, released earlier this year, I have detailed some of the backroom antics that have formed part of Daniel Kinahan's business plan to stage himself as a boy who did good.
Boxing has been at the heart of his grand plan to project an image of a decent, hardworking guy with the Midas touch.
Mostly, he tries to look one step removed from the fawning praise heaped upon him or appearing oblivious to the point of a random tweet like the one released this weekend by UFC fighter Darren Till, which pointedly says that Kinahan is advising Eddie Hearn for an upcoming fight.
But be under no illusion, because behind the scenes it is a carefully constructed narrative that will have been sanctioned for release by Kinahan himself.
Daniel Kinahan is simply not a guy who takes a stroll on a beach at night and poses for a snap with a pal.
He is an ever-more circled boss of an organised crime network with partners deep into the heart of Colombia, which is being slowly dismantled in a huge international effort involving law enforcement from Europe, America, South America, Australia and Eastern Europe.
He knows his fall is coming and like a drowning man he will hold onto anything he can as he sinks.
For years, Kinahan has played a publicity game with the legitimate media and on social media, where he has found willing fan boys in boxers whose careers rely on promoters and managers who can make or break them.
Tyson Fury, Billy Joe Saunders and Darren Till are some of the big names who have come out fighting for Kinahan against the 'lies' told about him in the pages of the
Sunday World and books like Clash of the Clans.
He has used his money to have books written, movies made and a rap song - all citing him as an innocent victim turned upon by criminals, journalists and even the Irish Government.
More concerning, he has tried to personally contact many journalists to feed false information into the mainstream media using nefarious means and often posing as crime victims.
I believe, he constructed a peculiar story claiming to be a friend of murdered Trevor O'Neill in order to push me to investigate the whereabouts of his grandmother and aunt, who have no involvement with him or his father 'Dapper' Don Christy Kinahan.
The reason for this or for the latest tweet calling out Eddie Hearn are not obvious to many but they will mean something to Kinahan and his peculiar take on the world and how he meanders it.