Snoop Dogg launches cannabis product line
Snoop Dogg has launched Leafs By Snoop, a branded line of cannabis products.
The rapper has made no secret of his love of the herbal drug and has now created his first batch of cannabis-infused items, which includes food, hand-weighed marijuana flowers and hash oils that are on sale in "dispensaries" in Colorado - where recreational marijuana use was legalised in 2013.
In a statement, Snoop said: "It's a true blessing that I can share the products I love so much with y'all today. From the flower, to the concentrates, and edibles - it's all hand-picked by yours truly so you know it's the hottest product out there. It's the real deal and you gotta get out to Colorado to try it first!"
The rapper's site Merry Jane will show a location mapping tool showing the sites which sell the line.
Snoop describes the site as a "premier media platform at the centre of cannabis and pop culture".
Flavours are named Cali Kush, Bananas, Purple Bush and Blueberry Dream and available in flowers and concentrates, while "Dogg Treats" - a branch underneath the Leafs By Snoop umbrella - will include Peanut Butter Gems, Gummies, Drops and Fruit Chews containing THC.
Meanwhile, Snoop's new website MerryJane will feature information about marijuana and a location-mapping tool to show dispensaries of the new range.
Explaining his vision for the site, Snoop said: "We will be like the encyclopedia to the cannabis world."
Famous cannabis smokers Seth Rogen and Miley Cyrus are also involved with the website.
Announcing the project at the TechCrunch Disrupt conference in San Francisco, Snoop previously revealed that the website will accept 420 users per day ahead of the official launch.
4/20 is a code-term that refers to the consumption of cannabis.