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Jessica Alba's Honest Company gives her purpose in life

ShowbizBy Sunday World
Jessica Alba's Honest Company gives her purpose in life

Jessica Alba found her "purpose in life" when she started her business The Honest Company.

The 35-year-old actress set up the company alongside professional partners in 2012 and it was valued at $1.5 billion (£1.14 billion) last August (15). The success of the business has been welcomed by the Mechanic: Resurrection star, but the commitments also mean she has had to be a lot pickier about the movie roles she takes on.

"I’m trying to figure out my time management," Jessica said, according to Britain's Daily Express newspaper. "I have a company to run and a family so it is really a case of how much time can I set aside for a film."

The Honest Company sells everything from household items to beauty products and cosmetics which do not contain harmful substances. Having the opportunity to pass on her love of all things natural to fans old and new is something Jessica relishes, and has given the mother-of-two a new lease for life.

"I feel like I have figured out my purpose in life and that is working towards getting people knowledge and products in order to live a happier and healthier life," she smiled.

Her work with The Honest Company hasn't been without controversy though, as some consumers have been left far from satisfied with what they claim is false advertising regarding the brand's all natural baby food and cleaning products, while the business' sunscreen has also come under scrutiny for its alleged ineffectiveness.

The various complaints have sparked a series of individual and class-action lawsuits in the past year, but Jessica insisted in a recent interview that plaintiffs are only suing for free publicity.

"Obviously, we want our customers to have the best experience with our brand," the actress explained on U.S. breakfast show Today. "But if an organisation wants to bring awareness to their cause, I'm an easy target and our brand is an easy target, obviously because I get (a) different kind of attention than other brands would, and so it's just sort of what happens."

- Cover Media