George Clooney launches new campaign to feed homeless over Christmas
George Clooney has launched a new campaign to provide food to the homeless in Scotland over Christmas.
The 54-year-old actor has joined forces with Social Bite to feed thousands of people living on the streets over the festive season and throughout 2016 after he recorded a video message to encourage people to part with their money in name of a good cause during his flying visit to the remarkable sandwich shop in Edinburgh last month.
Josh Littlejohn, Social Bite's co-founder, said: "Last year we asked the public to pay £5 to allow us to open on Christmas day and give local homeless people a place to go for a good meal. Our target was to provide 800 meals.
"We were amazed by the response and received over 36,000 donations from all over the world meaning we not only fed folk at Christmas, we were able to feed them all year round in all five of our shops."
"When George visited our shop last month, we asked him to make the first donation and with such a global star on film supporting us we're hoping we can smash last year's total and help even more people."
The video leads viewers to the deals and events website itison.com where people can give just £5 to buy a homeless person a Christmas dinner.
The money raised will also contribute towards a convoy of Social Bite vans, which is leaving on 26 December stashed with food and winter essentials to deliver to refugee camps in Calais, the Serbia-Croatia border, and Lesbos.
Meanwhile, George has already chipped £650 off the charity target after he left the large sum of money with the organisation during his visit in November.