Supermarket giant Lidl all set for Summer with new clothes range
SUMMER will hopefully soon be upon us and Lidl is well prepared.
Lidl has just unveiled its highly anticipated Esmara spring/summer 2016 fashion collection, following the sell-out success of its debut collection last year.
Inspired by the Tropical Deco architecture of Miami and the contrasting bohemian blue hues of the Mediterranean, shoppers can expect an eclectic selection of key season staples and stunning swimwear, the majority of which will be available for a very purse-friendly €9.99 or under.
The first wave of products from the collection will go on sale on March 10, with the additional pieces scheduled to land in stores nationwide between April and July.
With a focus on trends that are both wearable and affordable, the Esmara collection has embraced the allure of the Mediterranean for spring/summer with a cool and contemporary take on the traditional. Crisp fabrics, simple stripes, light denim and pops of blue dominate. This season, customers can expect to see boho denim harem pants, €8.99, chic cotton shirt dresses, €9.99, light striped knitted tops, €5.99, and spring-friendly espadrilles, a snip at just €6.99.
Other key season staples to look out for in the spring/summer Esmara collection include ultra-chic palazzo pants, €9.99, in colours like dusty pink and dove grey, and matching cami tops, €3.99, as well as lace-trim shorts in black and cream, €4.99, and sleek wedges for the bargain price of just €13.99. The range also features must-have accessories like handbags in a selection of styles and colours, €15.99, as well as slider flat metallic sandals, €8.99, and chunky gold and rose-gold watches, €9.99.
Also sure to impress is the ‘See You in Miami’ collection of beachwear and athleisure, which will arrive in stores in June. Inspired by the vibrant city of Miami, the focus of the range is on bold colours, lush prints and geometric silhouettes. A stunning selection of tropical bikinis feature, including the luxe triangle neoprene bikini, bright floral bikini and black fringe bikini, available for the bargain price of just €8.98 each. Other stand-out pieces include summery maxi dresses, €9.99, glamorous cut-out swimsuits in a variety of styles and colours, € 8.99, beach dresses in bold colours like pink and orange, €7.99, and tropical print kaftans, just €8.99 each.
Finally, the ‘See You in Miami’ range of athletic wear will lend a tropical vibe to the athleisure trend this summer. The sportswear includes vivid prints and bright pops of colour throughout, featuring pieces like palm tree print capri pants, €6.99, and shorts, €4.99, sports bras in colours like hot pink and turquoise, €5.99, as well as neon yellow performance camis, €3.99, and t-shirts, €4.99.
Speaking about the launch of Lidl's Esmara spring/summer 2016 collection, stylist Corina Gaffey, said: “The reaction to the launch of Lidl’s debut Esmara collection last year was incredibly positive, so it’s an exciting step for Lidl to be back launching its second spring/summer collection. There’s been increasing demand for fashion that is both on-trend and affordable, and this is exactly what Lidl is bringing to customers with this range. From stunning swimwear featuring lush prints and bright pops of colour, to laid-back boho pieces and vibrant athletic wear, Lidl has really stepped it up a notch this year with a collection that will really impress. Items are expected to fly off the shelves when they go on sale, so I’d advise customers to get down to stores early to snap up a bargain!”
Lidl’s spring/summer 2016 collection will also include a range of menswear and kidswear.