Is black pudding really a new superfood?
Goji berries? So 2012. Kale? Over it. So what superfood should we be stocking up on? Well, according to food experts, black pudding is set to be 2016's most-loved health grub.
Yes, the fry-up staple that divides opinion more than Marmite is being hailed as the big SF of the New Year thanks to its high protein, potassium, calcium and magnesium levels. The fact that it's almost carb free also hasn't gone unnoticed.
For those who don't know or are unsure exactly what black pudding is, here's a breakdown: The iron-rich food is made of curdled and boiled pig blood, mixed with chunks of pork fat (for texture and juiciness) and spices, then stuffed into a sausage casing. It's also full of zinc and is sometimes called blood sausage.
For those who wince at the ingredient list, it's actually the blood that gives the body much needed zinc and iron, two minerals often missing from modern diets.
So the humble black pudding now joins the healthier sounding seaweed, black beans, avocado oil, teff grains and birch water as the newest superfood recruits.
"2015 saw healthy eating reach a new level and this year we predict this trend is only going to get bigger," Darren Beale from MuscleFood.com told MailOnline. "It's been interesting to note how people are changing their habits depending on the new buzz words in clean eating.
"Some of the foods have been on the up for a while like avocado oil and maca root, but others like mushrooms and black pudding have been a total surprise to us. It's great to have this new research available to find out the hidden qualities in food and we can't wait to see how these new trends take off."
Website motherjones.com also predicts crickets (yes, the insects), hemp and moringa will become trendy this year.