Zaid Affas aspires to make 'unconventionally sexy' clothes
Zaid Affas' clothes are a hit with celebrities because he includes unexpected elements.
The British designer studied at London’s Central Saint Martins before working at the likes of Ralph Lauren and BCBG Max Azria. In 2014, Affas launched his eponymous line, based in Los Angeles, and immediately struck up an A-list clientele, including Kate Hudson, Tracee Ellis Ross and Kylie Jenner.
At the heart of Affas’ designs is a focus on natural, organic shapes and luxurious fabrics, like the stark white halterneck dress actress Kate wore to a Hawn Foundation fundraiser in 2014.
“I like to do sexy in an unconventional way,” he told People.com. “There’s no cutouts in the more regular places. I truly believe, every woman wants to feel attractive. Feeling sexy can also mean being very chic and elegant and simple at the same time and that’s what I’m always trying to achieve.”
Though his pieces have been quickly snapped up by stars, Affas shares that one of his favourite looks still has to be the ‘70s disco-inspired metallic trousers Black-ish actress Tracee wore to the BET awards.
However, the designer is adamant that he doesn’t reference a particular time or decade in his clothing.
“People wear things and accessorise to reference a specific decade. But I don’t base any of my clothes off a period. I personally like the decadence of the ’70s, the mid-to-late ’70s specifically, the very chic elegance of it. The whole Studio 54 thing. But it’s not really a reference point,” he said.
Gigi Hadid also recently stepped out in New York in one of Affas’ white maxi coats, which she styled with sweatpants and a sweatshirt. And should he start to do runway shows, Affas admitted he would definitely call on Gigi and her friend Kendall Jenner to model.
While stylists are clamouring to get Affas’ designs, he admits there is one celebrity he’d really like the opportunity to dress – the flamboyant Tilda Swinton.
“She would be my ultimate and in terms of a celebrity. She’s not the only one, there are others, but for my aesthetic she’s the most fitting personality,” he smiled.