Zac Posen and MAC's make-up magic
Zac Posen is teaming up with MAC on a limited-edition cosmetics collection to launch in February (16).
The designer is a hot favourite on the red carpet thanks to his beautiful dresses but soon celebrities could be wearing his make-up too. In a collaboration with cosmetics giant MAC, Zac will create eye, lip and brush products with special packaging.
“Zac Posen has been a part of the MAC family for over 15 years, as we’ve been supporters from his first very first collection in 2001,” James Gager, senior vice president and group creative director of MAC Cosmetics, said in a statement. “Zac’s classic designs and deft hand in draping, textures and overall femininity evoke a kind of throwback glamour that still feels modern.”
It’s the first time Zac has delved into the world of beauty, but that’s not to say it hasn’t crossed his mind before. “Over the past 15 years I have learned a great deal from MAC about beauty,” he gushed about the brand.
“Fashion and beauty go hand-in-hand, I have always wanted to create a make-up collection to complement my designs and brand - it was only natural to work with MAC to create my first-ever signature collection. I wanted to keep it luxurious, a little mysterious and clean with a large dose of star wattage.”
No doubt Zac will promote the products on Instagram when they’re finally completed. The designer recently spoke about what an important platform it is for him and how it even encouraged his more affordable Zac Zac Posen line.
"It's complete, immediate consumer feedback and dialogue. It has encouraged me to add more separates, suiting and daywear, just from their excitement when I do post that,” Zac explained to fashionista.com.
“When I post a large gown, that has an immediate transporting romance to it — we sell off Instagram, even — but to see the interest in the more casual line ZZP gives huge encouragement to continue expand and grow it."