will.i.am loves hip-hop fashion brands
will.i.am loves that hip-hop artists are trying their hand at fashion design.
The Black Eyed Peas star - who has his own high-end sneaker brand - says Puff Daddy "epitomises" the success of those who dabble in both hip-hop music and fashion.
He shared: "I like what Puff did with his own brand. I look up to him for that. He epitomises how hip-hop people are the true renaissance men. Jimi Hendrix; he should have had his own guitar. As bad-ass as Michael Jackson was, he should have his own glittery socks, glove range, sparkling beverage, penny loafers and aviators.
"As bad-ass as Mozart was, that freaking piano that says Yamaha should say Mozart! So, thank god for hip-hop artists for doing more than just singing songs; thanks Kanye (West), thank you Diddy and thank you Run DMC."
The 40-year-old music producer also revealed his favourite designer is Vivienne Westwood.
He gushed to Time Out London magazine: "Vivienne Westwood. Oh man - if I think of punk rock and I think of hip hop, there's only one person that threads between both cultures; the spirit and style.
"She was, and is, the woman that's right there with it all. The sneaker and footwear world isn't the easiest to make your mark on."