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Whitney Port named as face of Wella Professionals

Whitney Port named as face of Wella Professionals

Whitney Port has been named the face of Wella Professionals.

The 30-year-old TV personality announced the news on Instagram, and revealed she's excited about the prospect of having "good hair" constantly, as part of the partnership with the haircare brand.

Along with a picture of her modelling for the campaign, Whitney shared: "I am so thrilled to announce my official partnership with @WellaHairUSA! I see lots of good hair days coming my way ;) Stay tuned for more! #WellaxWhitney (sic)".

The 'Hills' star's new Wella Professionals campaign is to launch the EIMI styling range in September 2015, and she is explained it is all about creating "unique" looks for her glossy mane, which she sees "as an extension of (her) personality".

In a statement, Whitney said: "I am so excited to be partnering with Wella. As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the NEW EIMI line is amazing!

"The Dry Me texturising spray is a must-have, it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favourite EIMI products allow me to treat it like an accessory!"