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Wang ready to write Balenciaga's future

FashionBy Sunday World
Wang ready to write Balenciaga's future

Alexander Wang thinks it's important for Balenciaga to open a store in Spain to honour the brand's "heritage and legacy".

The designer currently helms the French high-end label, which has roots in the Mediterranean country, and is getting ready to unveil its Autumn/Winter 15 collection during Paris Fashion Week this evening.

It's an exciting time for the fashion house as later this month, on March 13, Alexander and Balenciaga chief executive officer Isabelle Guichot are jetting to Madrid for the opening of a 1,500-square-foot shop. Alexander sees this as a vital move to stay true to the brand's ancestry.

“I feel we’re already a globally recognised house, and a top luxury leader. We’re well on our way,” he smiled to WWD.

"[A flagship store in Spain is integral to Balenciaga's] heritage and legacy. It’s a beautiful store, and there’s a lot of natural light. It culminates with a small room at the back with a little courtyard section.

“It was important for me at the beginning to explore the archive. Now it’s time to write the next chapter of the story and get into what the brand stands for today and make it a top leader in luxury."

It was in the Spanish city where founder Cristóbal Balenciaga set up a boutique in 1933. Despite this important factor Isabelle admits the team were initially "shy" about working in the country, but with an anniversary coming up in 2017 and a major exhibition to celebrate she feels now is finally the right time.

“So it’s a very good moment to come to Spain,” she added, pointing out that the store will , “catalyse the presence of the brand.”

This new shop will add to around ten set up in 2014 and Balenciaga currently has a programme full of plans to refurbish, relocate and enlarge further spots.

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