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Viktor & Rolf play with fashion as art

FashionBy Sunday World
Viktor & Rolf play with fashion as art

Viktor & Rolf attempted to answer whether fashion qualifies as art with their haute couture collection in Paris yesterday.

It’s a loaded question that divides the industry, with some insisting one can’t exist without the other. It seems designers Viktor Horsting and Rolf Snoeren agree with that statement, as they suggested by quite literally combining the two on the runway.

The creative directors got hands on during the show, removing hanging paintings that unfolded into structured material they draped over their models mid-presentation. It was a beautiful metaphor transformed into something real, manifesting itself in paint-splattered garments with the jagged sides of the picture frames quite literally adding edginess.

In February, Viktor & Rolf announced its decision to cease the ready-to-wear collection and focus purely on couture. Their Wearable Art show certainly proved where the designers’ heart and soul truly lies.

"We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate, it is our primary means of artistic expression,” Horsting told WWD at the time.

"We are extremely excited to push the boundaries of our vision in new, unexpected territories,” Snoeren added.

Also showing yesterday was Jean Paul Gaultier, who focused on a dark, gothic vibe with black clothing and surreal accessories, such as edgy headpieces.

Haute Couture week rounds off with Zuhair Murad in Paris today.

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