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Victoria Beckham to visit Hong Kong for store opening

Victoria Beckham to visit Hong Kong for store opening

Victoria Beckham will visit Hong Kong next month (Mar16) to celebrate the launch of her new store.

This trip will be a landmark for the British designer, as the Hong Kong store will be her first in Asia. According to WWD, Victoria will attend the opening of the 2,198 square-foot shop on 18 March (16). It is located on the second floor of the Landmark shopping centre and is being opened in partnership with Joyce Group. Award-winning architect Farshid Moussavi has designed the space, which it seems will embody Victoria’s vision for designing sophisticated collections.

“The distinctive space brings together refined materials, artisanal craftsmanship and modern design language, embodying a bold and elegant environment in the bustling urban Asian capital,” Joyce said.

Victoria has made no secret of her desire to explore the Asian market, and last year (15) described Hong Kong as an “exciting” place to be.

“I find that the more that I travel the world, the more I meet Chinese customers,” she explained while attending Art Basel in Hong Kong last March (15). “So Hong Kong is the perfect destination. Even though my potential customer is a woman who travels a lot, I want to get directly to her. I really feel like now is the right time.”

It is not yet known if Victoria’s husband David Beckham will accompany her on the Hong Kong trip, but the whole family was out in full force for the designer’s latest catwalk show on Sunday (14Feb16). David, along with their children Harper, Cruz, Romeo and Brooklyn, sat front row with Anna Wintour for Victoria’s Autumn/Winter 16 showcase at New York Fashion Week.

Previously revealing her latest collection was inspired by her own “personal style”, there was something for everyone in the range including oversized coats in heritage plaids, bubble skirts and layered knitwear. The show was staged at 25 Cipriani Broadway, and focused on raw, long hemlines, sweetheart necklines, as well as dresses and coats in dynamic stripe patterns. Bustiers were also featured, but were given a softer, more casual edge through the use of cutouts and strips to reveal the models’ midriffs.

Dark colours dominated the outfits, with a few splashes of orange making an appearance along with green and burgundy.

Victoria coped with the plummeting temperatures in New York by taking her bow wearing a cream funnel neck ribbed jumper, charcoal peg trousers and cream sneakers.

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